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    Senior Copywriter - Mumbai Metropolitan Region, India - FoxyMoron

    Default job background
    Marketing / Advertising / Public Relations
    Description

    Hiring pre-requisites:

    • Agency experience is preferred
    • Work experience: 2.5 yrs

    Scope of work for a Senior Copywriting Executive:

    Strategic

    Work with content partners to generate new concepts and opportunities

    Create case studies along with the Account Management team to be used for award entries, partnerships and pitches

    Communication & Coordination

    Attend mid-size campaign briefs by the Account Management team

    Meet clients every fortnight to understand clients' satisfaction with creative strategy and execution and build relationship

    Creative Strategy

    Decode briefs along with the account management team

    Brand strategy and execution plan basis the decoded client brief for campaigns

    Research, campaign strategy and content creation for new client pitches

    Pitch mid-size campaigns to clients along with the Account Management team

    Experiment with new content formats that can be utilized for client pitches, client briefs and new partnerships

    Search for new trends and insights that can be utilized for client pitches, client briefs and new partnerships

    Creative Execution

    Create contextual, innovative content

    Collaborate with functional teams to execute client briefs

    Work closely with arts & graphics, video and production teams to co-create content

    Write concepts and final scripts, and create storyboards with the art team

    Quality check and vet social media content & and responses, SEO content, brand website content, blog content and final scripts written by the team

    Conduct aesthetic checks and edits during pre-production and production stage

    Attend shoots and music recordings to supervise work quality and processes

    Conceptualize ideas related to influencer associations

    Ensure accurate referencing and industry benchmarking by the team

    Team

    Organize weekly team meetings to track work progress and provide feedback to the team as a whole

    Create a team culture of innovation, research and self-development

    Build more capable teams by mentoring and guiding them

    Work with the L&D team to structure training programs that directly impact work quality along with specific competencies.


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