- Join us at ControlZ and play a key role in shaping the future of sustainable mobile phone consumption.
VP D2C business - Gurugram, India - controlZ
Description
**About ControlZ:** At ControlZ, our mission is to extend the lifecycle of mobile phones, fostering conscious consumption. We renew old devices to match the quality and performance of brand-new phones, focusing on environmental sustainability. With a unique industrial know-how developed in India, we aspire to make renewed phones an attractive choice for the modern consumer.
**Role Overview:** As the Head of D2C at ControlZ, you will be a pivotal founding member of the brand, tasked with crafting a comprehensive e-commerce strategy and driving the sales performance of our online platform.
**Key Responsibilities:**
1. **E-Commerce Strategy Development:**
Build the foundations of a robust e-commerce strategy.
Drive sales performance through innovative approaches.
2. **Collaboration and Coordination:**
Work closely with PR, marketing, and SEO agencies.
Collaborate with external agencies to maximize website traffic and sales.
3. **Affiliate Marketing:**
Implement affiliate marketing techniques to boost sales.
4. **Website Development:**
Offer insights for website enhancement and design.
Work with web and graphic designers on marketing assets.
5. **Market Research:**
Conduct research on the latest e-commerce trends and developments.
6. **Performance Monitoring:**
Ensure task completion and achievement of company targets.
Develop marketing strategies and review sales performance regularly.
7. **Quality Assurance:**
Conduct quality checks and review legal e-commerce marketing procedures.
8. **Reporting:**
Create monthly performance reports.
Analyze data for revenue performance and identify improvement areas.
9. **Campaign Management:**
Develop and manage new user acquisition campaigns.
Execute content campaigns to drive education and engagement.
10. **Social Media Management:**
Oversee all social media platforms, including content creation.
11. **SEO Management:**
Manage and optimize SEO strategies.
**Qualifications:**
Proven experience in e-commerce and digital marketing.
Strong understanding of affiliate marketing, SEO, and social media management.
Ability to analyze data and make informed decisions.
Excellent collaboration and communication skills.