Manager - Marketing - Media Firm (4-10 yrs) - Chandigarh, India - iimjobs

    iimjobs
    iimjobs Chandigarh, India

    3 weeks ago

    Iimjobs background
    Full time
    Description
    Manager - Marketing


    Responsibilities:
    Conceptualising the brand strategy for the brand/shows and implementing the same in conjunction with the Brand lead

    • Implement 360degree activities in order to showcase every property on air to the consumer, advertiser and trade
    • Support the group head with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & sustenance phase
    • Steering key strategic interventions in regions aimed at driving business objectives
    • Develop and execute flawlessly strong on ground activation plans
    • Having an analytical mindset for analyzing data and generating insights for the campaign market
    • Understanding the social and digital ecosystem for consumer researches and campaign management
    • Managing conversations with the media and PR agency and briefing them on the campaign and communication plan
    • Vendor selection
    • Preparing a brief for the programming and presentation team
    • Provide constant support to the Sales team by trade marketing support and product integrations
    • Ensure cost savings and increasing perception by maximizing alliances and partnerships
    • Strike alliances and barter deals to ensure maximum touch points with the consumer
    • Allocating the budget with accordance to the Brand Lead
    • Analyzing the value add of the campaign