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Search Engine Optimization Specialist - Delhi, India - MyMuse India
Description
Who We're Looking ForWe're looking for a professional, who thinks outside the box and is passionate about optimization
You must have:
Excellent communication skills
Strong analytical understanding of search engine algorithms and ranking methods, strong understanding of technical SEO
Experience with SEO industry tools, such as Google Analytics, Google Search Console, SEMRush, Keyword Planner
A good understanding of the wider marketing context
The ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
What Will You Do?
This is a dynamic and creative role in a high-growth start-up. Given that our brand deals with sensitive subjects like sexual wellness, content & optimization are truly our backbone.
You'll be part of a marketing team, responsible for SEO optimization, you'll be responsible for a variety of tasks, including but not limited to:
Grow the organic keyword ranking to improve SERP visibility
Improve Domain Authority from with strategic backlinking and optimization
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
Perform ongoing keyword research, discovery and optimization for new relevant keywords to use throughout the company website and marketing materials
Closely collaborate with the agency and cross functional teams to ensure SEO best practices are properly followed throughout website and marketing content
Execute technical SEO, enhance website performance with the product team, and resolve issues impacting search rankings.
About the Company:
MyMuse ) is a sexual wellness brand, creating simple, beautiful bedroom & body-care products, designed for easy intimacy. MyMuse was founded by husband-and-wife team Sahil and Anushka Gupta.
While at Harvard Business School, Sahil (HBS MBA'19) spent time researching the Indian sexual wellness industry, realizing that it was in desperate need of innovation and disruption.
He joined hands with Anushka, a former brand manager for WeWork India, to help build a brand that puts design and user experience first.
They believe that sex should no longer be a taboo, that brands have a duty to help educate, and that people should have access to high-quality products for their intimate health, wellness, and pleasure.