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- Utilize smart listening tools and techniques to gather data from various sources, including social media, customer reviews, and market research reports to predict and study market trends, consumer preferences, and emerging opportunities.
- Design, execute and analyze planned experiments across different channels to evaluate their effectiveness.
- Analyze the correlation between various inputs (such as marketing spend, campaigns, pricing, and promotions) and outputs (such as customer acquisition, retention, and revenue) by improving attribution models of each input.
- Conduct thorough competitor analysis to understand their strategies, market positioning, and pricing.
- Analyze the repeat purchase rates of different products across various channels.
- Identify patterns and correlations to determine the most effective channels for promoting specific products.