Performance Marketer - Kolkata, India - iimjobs

    iimjobs
    iimjobs Kolkata, India

    Found in: beBee S2 IN - 1 week ago

    Iimjobs background
    Full time
    Description
    Performance marketer


    Job Description:
    As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns.

    You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.


    Roles and Responsibilities:

    • Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
    • Analyze and optimize campaign performance based on datadriven insights and strategy using quantitative analysis.
    • Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
    • Effectively communicate complicated analyses by developing easytouse reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
    • Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
    • Work with creative and marketing teams to test strategies and innovation.
    • Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

    Qualifications:

    • Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performanceoriented channels.
    • Inplatform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
    • Deep understanding of data or data modeling and able to objectively identify insights