- Own overall traffic delivery and customer acquisitions
- Planning exercise involving cost and traffic projections.
- Conceptualize tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Leverage data analytics to deliver strong marketing efficiencies
- Collaborate closely with product/revenue/Category/Supply team to maximize ROI on the paid campaigns
- Design & launch periodic experiments with clear success/failure metrics
- Effective communication and collaboration with cross-functional teams will be paramount, as will your ability to analyze and interpret complex data sets to derive actionable insights.
- Your strategic mindset and knack for innovation will drive the success of our campaigns, ensuring that we stay ahead of the curve in a constantly evolving landscape.
- Additionally, your leadership skills will be key in guiding and motivating your team towards achieving our ambitious targets.
- We're seeking a candidate with a wealth of experience in Google Ads management, with a minimum of 8 years in the field.
- A postgraduate degree, particularly an MBA from a tier 1 institute, is preferred.
- Your communication and presentation skills should be top-notch, as you'll be interfacing with various stakeholders.
- Hands-on experience with a range of tools including Google Ads, Bing, Remarketing, SQL, Omniture, and other analytics platforms is essential.
- Your track record should demonstrate proven success in managing PPC campaigns across Google and Bing, along with familiarity with A/B testing, conversion rate optimization, and different SEM strategies.
- Strong analytical skills, including the ability to work with large datasets and extract actionable insights, are also crucial.
- Above all, you should thrive in a collaborative environment and possess a strong numerical aptitude, comfortable with quantitative analyses and statistical methods.
Senior Manager - Gurugram, India - MakeMyTrip
Description
About the opportunity:
Role: Performance Marketing
Level: RL6
Location: Gurugram
Reporting to: Associate Director
About the Function:
In this role, you'll be at the helm of our PPC/SEM efforts, driving the core function responsible for the success of our paid search campaigns. Your work will be pivotal in not just maintaining but accelerating our revenue and ROI growth trajectory.
About the Role:
As the Sr. Manager SEM, you'll assume a leadership role, taking full ownership of our paid search campaigns. Your mission will be to lead a dedicated team towards achieving ambitious targets, ensuring that our campaigns are not just effective but also innovative and strategic in nature.
What Will You Be Doing:
Your responsibilities will encompass a wide array of tasks, from overseeing the overall traffic delivery and customer acquisition strategies to meticulously planning and executing campaigns with a focus on cost and traffic projections. You'll be at the forefront of conceptualizing tests, collecting and analyzing data, and leveraging insights to optimize our paid search campaigns for maximum ROI. Additionally, you'll work closely with other departments, collaborating on strategies to enhance marketing efficiencies and maximize returns on our campaigns. Regularly designing and launching experiments will also be part of your remit, with a keen eye on defining clear success/failure metrics to guide our efforts.
In Brief:
Key Success Factors for the Role:
The success of your role hinges on several critical factors.
Qualification & Experience: