Manager - Marketing, Channel SAB (1466) - Mumbai, India - Sony Pictures Networks India

    Sony Pictures Networks India
    Sony Pictures Networks India Mumbai, India

    2 weeks ago

    Sony Pictures Networks India background
    Full time
    Description


    Job Description

    POSITION CONTEXT

    Each channel has multiple shows/properties that need marketing support. This role supports in the design and deployment of marketing strategy and plans by leveraging consumer insights and innovation in order to increase consumer reach, market share, and ratings of Channel SAB in alignment with the brand identity.

    POSITION SPECIFICATION

    Education
    Post Graduate Diploma in Management with specialization in Marketing
    Google AdWords certification (Preferred)

    Experience
    8+ years of experience in a consumer centric industry

    WITHIN THE ORGANIZATION
    OUTSIDE THE ORGANIZATION
    • Programming team
    • OAP Team
    • Ad Sales & Branded Content
    • Commercial Team
    • Legal Team
    • Creative and marketing agencies
    • Event management agencies
    • Media and PR agencies
    • Ad agencies
    • Digital Agencies
    • Consumers
    • Print and Radio partners
    TECHNICAL COMPETENCIES
    BEHAVIORAL COMPETENCIES
    • Understanding of preferences and consumption pattern of consumers
    • Understanding of the Broadcast industry
    • Understanding of BARC data
    • Data interpretation and analysis skills
    • Understanding of content
    • Understanding of marketing concepts and techniques
    • Stakeholder management
    • Working with People
    • Vendor management
    • Presenting and Communicating
    • Analytical ability
    • Planning and organizing
    • Coping with pressures
    AREAS OF RESPONSIBILITY

    #
    AREA
    KEY ACTIVITIES
    KEY METRICS

    1
    Creating Effective Launch and Sustenance Communication
    • Understand the show proposition and matching the show proposition with consumer insight
    • Develop plans and translate the same into creative.
    • Defining the media mix for the show (print, outdoor, social, digital)
    • Optimal utilization of media vehicles as per budget.
    • Brief agencies on the insight and evaluate the agency ideas
    • Link all the ideas and seek approvals on the best solution
    • Creating effective launch and sustenance communication for the property/show
    • Deployment of new and evolving modes of marketing
    • Characters India Loves Top 20
    • Channel and show ratings
    • Share of voice
    • Reach
    2
    Social Media Engagement
    • Ensuring consistent social media engagement with consumers
    • Building characters through social media platforms by ensuring their constant presence
    • Growing the brand and characters via this platform.
    • Engagement Score
    • Views & Reach
    3
    Manage vendor relations
    • Identify marketing agencies based on their strengths and the events requirements
    • Manage relations with existing vendors (Marketing and Creative Agencies, Ad Agencies, Event Management Agencies, etc.)
    • Evaluate performance of vendors during campaigns and provide feedback as required
    • Effective budget utilization
    • Identification of the right vendor
    • Ensuring delivery as per timelines
    Job Requirement