Performance Marketing Specialist - Hyderabad, India - GenY Medium

Description

JOB TITLE: Performance Marketing Specialist

About the Company:

GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing:

1. Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast Read more about the company at

Job Summary:

• This role provides digital media recommendations and solution to problems of clients both internal and external, prepares and implements media plans and other deliverables.

Job Responsibilities:

• Create and execute strong digital media recommendations with supporting validation
• Develop and execute media plans
• Oversee buys, analyze campaigns, and change recommendations to maximize performance
• Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
• Manage maintenance and changes to media plans
• Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
• Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests
• Manage the testing, QA, QC, and debugging of analytical/tagging code
• Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared
• Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
• Take responsibility for ensuring projects are delivered on time and within budget
• Communicate with clients about projects both remotely, and in-person

Skills Required:

• Ability to manage team
• Strong quantitative and analytical skills
• Solid understanding of mathematical concepts
• Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
• Understanding of media concepts and terms, creative and budget requirements
• Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel
• Knowledge to implement confidently and accurately via Google Tag Manager
• Adding pixels such as AdWords, Google Analytics, floodlights, etc.
• Must be able to test and validate analytics code
• De-bugging and identification of problems is essential
• High level of understanding around the Google Analytics console and advanced code requirements and configuration, including working with iframes & 3rd party platforms
• Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality
• Good working knowledge of Google Analytics (360, Premium, Firebase) settings and administration, including native integrations with other Google products such as DV360 & DBM
• Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce
• Solid understanding of event tracking and how this can be used effectively
• Understanding of iOS / Android app tracking
• Ability to create clear and insightful reports using data from Google Analytics and other data sources
• Comfortable with the Google Analytics API
• Experience with Data Studio, Tableau and other 3rd party visualization tools
• Excellent Excel skills are an advantage
• An excellent communicator and be able to present ideas, verbally and in writing

Experience Required:

• Possess Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience
• 2 to 3 Years of experience into digital marketing analytics and marketing automation
• Experience in an agency set up would add value to the role