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    Manager – Digital Marketing and Communications - New Delhi, India - Deakin University South Asia

    Deakin University South Asia
    Deakin University South Asia New Delhi, India

    6 days ago

    Default job background
    Education / Training
    Description

    As the Manager – Digital Marketing and Communications for South Asia, you will lead and innovate across multiple digital marketing verticals, with a focus on strategic market expansion, creative design, problem-solving, and enhancing digital presence of Deakin South Asia.

    This role demands a deep understanding of the digital landscape, exceptional leadership abilities, and a commitment to driving measurable outcomes in a dynamic, multicultural environment.

    Qualifications:

    • Minimum 4 years of experience in a digital marketing and social media profile with minimum 2 years of managerial experience
    • Master's degree in marketing or business is preferred

    Mandatory Skills:

    • Experience in executing paid social media campaigns
    • Hands-on experience in Digital Marketing and Social Media Campaign management
    • Hands-on experience in CRM platforms like LeadSquare, salesforce etc
    • Thorough understanding of performance marketing
    • Experience in content development for print and digital media
    • Attention to detail and problem-solving skills
    • Proficiency in Ms Office suite

    Preferred Skills:

    • Excellent communication and interpersonal skills
    • Ability to interact across diverse work cultures
    • Ability to work under pressure & meet deadlines
    • Self-motivated and innovative mindset
    • Familiarity with video and picture editing software
    • Capacity to manage multiple projects simultaneously

    Key Responsibilities:

    • Lead the creation and execution of digital media and communication strategies to align with organizational goals, involving innovative idea generation, campaign execution, and leveraging the latest digital trends and technologies.
    • Deliver on the annual goals of the digital marketing and communications vertical ensuring an year on year increase in performance
    • Work closely with Vertical Heads to enhance visibility and align digital marketing strategies with vertical-specific goals and the creation of vertical-aligned content.
    • Lead comprehensive communication and PR campaigns involving multiple communication channels, content creation, and stakeholder engagement to enhance brand visibility and market penetration.
    • Efficiently manage resources, evaluate team performance, and develop strategies to address performance gaps and maximize productivity.
    • Formulate and implement a lead generation and nurturing strategy, integrating digital channels like SEM and social media to maximize lead quality and conversion.
    • Develop compelling content and manage CRM systems to effectively nurture leads and track engagement through personalized email marketing and automation.
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