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  • Senior Creative Strategist - gurugram - Lyxel&Flamingo (L&F)

    Lyxel&Flamingo (L&F)
    Lyxel&Flamingo (L&F) gurugram

    1 week ago

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    Description
    Job Title: Senior Creative Strategist

    The role of a Senior Creative Strategist is to develop innovative and effective influencer campaigns that align with client objectives and resonate with target audiences. As a mastermind behind these campaigns, you will blend creativity with data-driven insights to create strategies that drive engagement and ROI.

    Key Responsibilities:

    Creative Campaign Development
    * Develop original campaign concepts tailored to clients' brand goals, audience, and platform dynamics.
    * Craft compelling narratives and briefs for influencer collaborations, ensuring alignment with brand tone and messaging.

    Strategic Planning
    * Lead end-to-end campaign strategy, from ideation to execution, including influencer selection, content themes, and distribution plans while ensuring there's synergy between what's planned and what's being executed.
    * Leverage market research, audience insights, and performance metrics to inform creative decisions.

    Client Collaboration
    * Work closely with clients to understand their objectives, pitch ideas, and refine strategies based on feedback.
    * Present creative concepts and campaign plans to stakeholders with clarity and confidence.

    Cross-functional Coordination
    * Partner with internal teams (accounts, production, and analytics) to ensure seamless execution of campaigns.
    * Collaborate with influencers to co-create content that meets both brand and creator objectives.

    Performance Optimization
    * Monitor and analyze campaign performance, identifying opportunities to enhance engagement and ROI.
    * Provide actionable insights and recommendations for future campaigns.

    Qualifications

    Experience
    * 4+ years in creative strategy, content marketing, influencer marketing, or advertising.
    * Proven track record of developing and executing successful influencer-led campaigns.

    Creative Vision & Execution
    * Strong storytelling and conceptual skills with an eye for visually engaging content.
    * Deep understanding of social media platforms, trends, and audience behaviors.

    Analytical Mindset
    * Ability to interpret data and insights to inform and optimize creative strategies.
    * Familiarity with influencer marketing tools and platforms is a plus.

    Communication Skills
    * Exceptional written and verbal communication, with the ability to pitch ideas persuasively.
    * Experience presenting to senior stakeholders and clients.

    Leadership
    * Capable of mentoring junior team members and fostering a culture of creativity and collaboration.

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Senior creative strategist