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Senior Creative Strategist - gurugram - Lyxel&Flamingo (L&F)

Description
Job Title: Senior Creative StrategistThe role of a Senior Creative Strategist is to develop innovative and effective influencer campaigns that align with client objectives and resonate with target audiences. As a mastermind behind these campaigns, you will blend creativity with data-driven insights to create strategies that drive engagement and ROI.
Key Responsibilities:
Creative Campaign Development
* Develop original campaign concepts tailored to clients' brand goals, audience, and platform dynamics.
* Craft compelling narratives and briefs for influencer collaborations, ensuring alignment with brand tone and messaging.
Strategic Planning
* Lead end-to-end campaign strategy, from ideation to execution, including influencer selection, content themes, and distribution plans while ensuring there's synergy between what's planned and what's being executed.
* Leverage market research, audience insights, and performance metrics to inform creative decisions.
Client Collaboration
* Work closely with clients to understand their objectives, pitch ideas, and refine strategies based on feedback.
* Present creative concepts and campaign plans to stakeholders with clarity and confidence.
Cross-functional Coordination
* Partner with internal teams (accounts, production, and analytics) to ensure seamless execution of campaigns.
* Collaborate with influencers to co-create content that meets both brand and creator objectives.
Performance Optimization
* Monitor and analyze campaign performance, identifying opportunities to enhance engagement and ROI.
* Provide actionable insights and recommendations for future campaigns.
Qualifications
Experience
* 4+ years in creative strategy, content marketing, influencer marketing, or advertising.
* Proven track record of developing and executing successful influencer-led campaigns.
Creative Vision & Execution
* Strong storytelling and conceptual skills with an eye for visually engaging content.
* Deep understanding of social media platforms, trends, and audience behaviors.
Analytical Mindset
* Ability to interpret data and insights to inform and optimize creative strategies.
* Familiarity with influencer marketing tools and platforms is a plus.
Communication Skills
* Exceptional written and verbal communication, with the ability to pitch ideas persuasively.
* Experience presenting to senior stakeholders and clients.
Leadership
* Capable of mentoring junior team members and fostering a culture of creativity and collaboration.
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