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    Sr. Marketing Analyst - Indore, India - Cognizant Technology Solutions

    Cognizant Technology Solutions
    Cognizant Technology Solutions Indore, India

    2 weeks ago

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    OTHER
    Description

    Marketing Specialist

    Qualification:


    • MBA in Marketing/Marketing Analytics domain
    • • Experience in data analysis is a must.
    • • Courses with hand on learning in the data/statistical domain would be a huge plus.

    Responsibility:

    Project, Process, and Business Responsibilities
    • Basis all the marketing data available, draw out a plan in terms of 360degree analysis approach basis client requirements enabling insights that lead to business decisioning.
    • Market Research Undertaking competitor, consumer, brand analysis with both primary and secondary data sources along with 1st,2nd, 3rd party data as applicable.
    • Undertake campaign performance analysis across the funnel including, measurement, analysis, and reporting from both KPI/metrics and creative standpoint.
    • Analyse the overall brand performance in terms of sales and other tangible metrics across ecommerce/offline and other functions.
    • Identify and map customer journeys Basis marketing performance data, provide recommendation to enhance objectives across the funnel and improve customer lifetime value.
    • Leading efforts of A/B Testing strategies and basis insights providing recommendations of optimization across channels.
    • Thought leadership on the current trends and best practices that enable further value to marketing performance analysis.
    • Being the key client stakeholder, strengthening business relationships, interacting with various internal & external stakeholders.
    • Lead and mentor marketing analysts to ensure timely delivery ensuring efficiency and effectiveness.
    • Contributing to efforts of business expansion with newer approach to problem solving.
    • People Management.

    People Management:

    • • Being the client liaison and leading a team for analysts as per project requirement.

    Key Decision Rights:

    • Project related decisioning.

    Must Have Skills

    • Personalization - copy
    • Social Listening
    • Organic Social Media
    • Social media ads
    • Paid Ads
    • Search Marketing
    • Change Mgmt Communication
    • Site Merchandising
    • Online Reputation Management
    • Affiliate Marketing
    • Brand and Content strategy
    • Campaign Strategy
    • Campaign Orchestration
    • Social Media Marketing
    • Content Marketing
    • CX-Project Manager
    • Marketing Analytics
    • Email Marketing
    • Online Marketing
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