Digital Marketing Ads Specialist - Bengaluru South, India - The Tamarind Tree

Description

Location: The Tamarind Tree, 9th Phase, Jp Nagar, Bengaluru.

Company Description:

Machani Hospitalities LLP is a dynamic and rapidly growing company dedicated to providing luxury experiences with the roots of Indian Heritage. As pioneers in our field, we are committed to delivering top-notch services to our clients and maintaining a strong online presence. We are seeking a talented Digital Marketing Ad Specialist to join our team and drive our digital advertising efforts to new heights.

Job Description:

As a Digital Marketing Ad Specialist, you will be responsible for creating, implementing, and managing digital advertising campaigns across various platforms, including but not limited to Meta Ads(Facebook and Instagram), Google Ads, Google Tag Manager, and Google Analytics 4. You will work closely with the marketing team to develop strategies that drive traffic, engagement, and conversions while optimizing campaigns for maximum ROI.

Responsibilities:

- Develop and execute digital advertising campaigns on Meta (Facebook and Instagram), Google Ads, and other relevant platforms.

Implement and manage tracking tags using Google Tag Manager to ensure accurate data collection and measurement.

Set up and configure Google Analytics 4 to track website traffic, user behavior, and campaign performance.

Create compelling ad copy and visuals that resonate with our target audience and align with brand guidelines.

Monitor campaign performance and analyze key metrics to optimize campaigns for maximum ROI.

Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategies.

Collaborate with the creative team to produce high-quality assets for digital ads.

Stay up-to-date with industry trends and best practices in digital advertising and make recommendations for improvement.

Manage email marketing campaigns, including segmentation, A/B testing, and performance analysis.

Work closely with cross-functional teams, including content creators, designers, and developers, to ensure seamless execution of digital marketing initiatives.

Qualifications:

Bachelor's degree in Marketing, Advertising, or related field.

- Proven 2-3 years of experience in digital marketing and advertising, with a focus on Meta (Facebook and Instagram) and Google Ads.

Strong understanding of digital advertising principles, including audience targeting, ad copywriting, and campaign optimization.

Proficiency in using digital marketing tools and platforms, such as Google Tag Manager, Google Analytics 4, Facebook Ads Manager, and Google Ads.

Excellent analytical skills and the ability to interpret data to drive actionable insights.

Creative mindset with a keen eye for detail and design.

Strong communication and collaboration skills, with the ability to work effectively in a fast-paced team environment.

Certifications in digital marketing platforms (e.g., Google Ads, Facebook Blueprint) are a plus.

Why Join Us:

At Machani Hospitalities, we offer a dynamic and supportive work environment where your ideas are valued, and your contributions make a real impact. As a Digital Marketing Ad Specialist, you will have the opportunity to work on exciting projects, collaborate with talented professionals, and grow your career in a rapidly evolving industry. If you are passionate about digital marketing and eager to take your skills to the next level, we want to hear from you

Note: This role requires working from the office at The Tamarind Tree in Bangalore. The salary is paid as per market standards.