Lead - Ad Operations and Adtech - Noida, India - Republic World

Description

Role Summary: This person will lead partnerships with ad networks in India and globally and will also be responsible for leading ad operations for all digital assets of the network. He/she should have handled a similar role in past/ present and should have experience leading and mentoring an ad operations team.

Experience Required: At least 10 years in a publishing domain.

Location: Noida Sector 16 and or Sector 158 (Please Note: This is a work-from-office role and we work on a 6-day basis)

Key Responsibilities:

Monetization Strategy:

• Develop and execute monetization strategies to maximize revenue across various digital platforms.
• Analyse market trends, competitor activities, and user behaviours to identify monetization opportunities.
• Collaborate with senior leadership to align monetization goals with overall business objectives.
• Excellent working knowledge of monetizing digital inventory across ad formats.
• Excellent command over monetizing tools such as Google Ad Manager, Google AdX, Google AdSense, RTB, etc.
• An excellent relationship with DSPs and Ad networks such as Google, PubMatic, Admitad, Taboola, Jio ads, Airtel Ads, Columbia, etc.
• Excellent knowledge of new ad technologies, trackers, measurement tools, reporting tools, digital platform analytics tools
• Command over inventory and yield management. Inventory and yield optimization.
• Command over programmatic buys, open auctions, PMP deals, and programmatic sales.

AdTech Implementation:

• Oversee the implementation and integration of AdTech solutions, ensuring seamless execution and optimal performance.
• Stay abreast of emerging technologies in the AdTech space and assess their potential impact on the organization's monetization efforts.
• Manage relationships with AdTech vendors and partners.

Ad Operations:

• Complete knowledge of Release Orders issued by agencies/advertisers to Publisher for executing the Advertising Business.
• Understanding of Rate Card, approval process and maintaining hygiene.
• Follow up with the agencies for creatives, trackers & and regular reporting.
• Understanding Ad Serving Technology, 3P Tags, trackers, and various creative assets.
• Understanding of report analytics such as Google Analytics, Adobe Analytics etc.
• Campaign deployment with Zero Error efficiency.
• Pixel and tag generation, implementation and quality assurance.
• Analysing campaign performance and providing optimizing recommendations.

Data Analysis and Optimization:

• Utilize data analytics and key performance indicators (KPIs) to assess the effectiveness of monetization strategies.
• Implement A/B testing and other optimization techniques to improve ad performance and user engagement.
• Provide regular reports and insights to stakeholders on monetization metrics.

Team Leadership:

• Build and lead a high-performing team responsible for executing monetization strategies and managing AdTech operations.
• Foster a culture of collaboration, innovation, and continuous improvement within the team.
• Provide mentorship and professional development opportunities for team members.

Cross-Functional Collaboration:

• Collaborate with product development, marketing, sales, and content teams to align monetization efforts with overall business goals.
• Work closely with the sales team to create compelling advertising packages and offerings.
• Communicate effectively across departments to ensure a unified approach to monetization.

Qualifications:

• Bachelor's degree in Business, Marketing, Advertising, or a related field. Master's degree is a plus.
• Proven experience in a similar role focusing on digital monetization and AdTech.
• Strong understanding of advertising technologies, programmatic advertising, and digital marketing trends.
• Excellent analytical and problem-solving skills with the ability to interpret data and trends.
• Experience with ad-serving platforms, ad exchanges, and demand-side platforms (DSPs).
• Strong leadership and team management skills.
• Exceptional communication and interpersonal skills.
• Ability to thrive in a fast-paced and dynamic work environment

Why Work with Us:

• Be part of a leading news network that is at the forefront of innovation in the media industry.
• Competitive salary and benefits package.
• Opportunities for professional growth in a supportive and creative environment.
• Work on projects that have a significant impact on the national and global stage.