Senior Specialist - Any Location, India - iimjobs

Description

• We are looking for an experienced and passionate SEO professional to manage all search engine optimization and marketing activities.
• You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
• You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

• Identify and implement strategies to increase website traffic. Improvise the Google Rank of the website.
• Understanding of Onpage and Offpage techniques, including linkbuilding, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
• Develop and implement a link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• An uptodate, working knowledge of current, past, and projected trends in the SEO industry.
• Drive the strategic direction of content with high emphasis on technical SEO and collaborate with technology, marketing and product team teams to step change our growth.
• Ideate and execute growth hacking initiatives to achieve both short term and longterm business goals such as overall footfall, new and engaged customers, as well as customers who purchase services online end to end.
• Drive end to end technical SEO strategies (XML sitemaps, canonical tags url structures, website hierarchies, on page optimization etc.)

• 10+ years' experience in Search engine optimization
• Candidates with experience of International / UK business experience will be preferred.
• Hands on experience using common SEO tools like Google Search console, Google analytics, Ahref, Moz, Majestic among others.

• Solid understanding of Google Analytics & Google Search Console.
• Experience with SEO analytics tools (e.g, SEMRush, Ahrefs, ScreamingFrog & Similarweb).
• Experience with A/B and multivariate experiments on optimizer or any other tool
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up to date with the latest trends and best practices in SEO
• Have high energy and works well under pressure to meet deadlines.
• Demonstrated ability to influence through tact and negotiate with and manage multiple stakeholders.