Senior Manager - Hyderabad, India - PepsiCo

Description

Overview

PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics, and foresight expertise led by distributed global leadership team & principles.

We are designed to enable powerful,


HUMAN AND CULTURAL INSIGHTS
that unlock deep and distinct consumer stories, moving us to be human-centric, culturally relevant, and FUTURE READY...The role will be critical to increase the impact and efficiency of this Capability by

facilitating knowledge sharing and expertise

across GBS and PepsiCo regions

, executing ad-hoc projects by using all sources of information available in the program

and supporting to create compelling stories putting together BIG and THICK data.
Responsibilities

Act as an expert on Social Intelligence to answer business questions in a compelling and engaging way


This expertise will include:
Understanding the PepsiCo trends framework, leverage available technology stack and provide insights based on business partner request by connecting relevant data sourcesAvailable tools to analyze consumer trends from market manifestations based on Big DataTrendscope

to identity and analyze Food and Beverage trendsto produce inspiring Springboards about territories and platforms based on digital conversationsSocial Listening - SprinklrExecution of research projects with quality and depth of deliverables with low/no support from external vendors.

Ensuring to "tell the story" in a compelling way, putting together all BIG data (what is happening) and THICK data (human motivations and drivers) tools at our disposal.

The analyst will be the responsible for producing complete analysis and "one page summary" for all projects conducted. The analyst will also present his/her work to the local PepsiCo business teams who requested this work.


Key tasks:
E2E delivery of alignment on the brief, proposal coordination, execution and delivery of results.
Lead SL projects from the brief to the outputs delivery - Translate business Market and Business Challenges into a "Social Listening brief'Ensure highest level of data quality and validationContribute to building this new Capability and the VisionElevate and infuse culture of Social Listening in the organizationLeverage the scale of PEP's Social Listening capabilities to bring this expertise to PepsiCoDesign and develop the range of projects we can tackle with Social ListeningWork closely with other Global Insights team members to lift and shift internal best practicesStakeholder ManagementManage relationship with stakeholders, requestors and end service usersAddress any negative on-going, cyclical feedback via regular updates to end-users on any corrective actions takenLead communication to end-users on matters such as available capacity, changes of scope of existing projects and planning of future projectsEducate senior end users on ways of working, processes and tasks related to Social Listening functioningQualifications

Social Listening Expertise

with a heavy focus on Insights vs Reportingof experience

at a F&B company, making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function with demonstrated ability to execute projects in a complex environment with multiple constituenciesVery comfortable in running in depth Consumer research analyses, ability to turn findings into compelling and insightful stories and present them to Business teams.

Experience in custom

qualitative (preferred)

and

quantitative

consumer research.
Understanding of

Brand and Innovation strategy

process and Insights' critical roles at each stage.
Experience in working on

Trends and Foresight project

g. Pre and Post COVID impact, consumer trend changes, etc.
Experience in projects involving flavor innovation, trending ingredients, health benefits, consumer behavior.
CommunicationDemonstrated skills with written communication – especially in PowerPoint and emailStrong verbal and written communication –

EnglishElevated ability to train others on Insights analyticsOrganizational SavvyAble to influence and work through others to effectively navigate organization while ensuring that necessary stakeholders are informed and educatedGlobal savvy to work across cultures and time zonesProject ManagementHighly analytical, motivated, decisive with excellent project management skills.

Proven experience of planning and conducting research projects achieving goals and objectivesOrganized:
Capable of juggling multiple projects, priorities, and stakeholders, ensure delivery while proactively managing trade-offs.

ExecutionDemonstrated ability to manage projects and overcome challengesAbility to influence local insights partners in their ways of workingSelf-starter strategic thinker: capable of taking broad questions and open briefs and turning them intro a roadmap, outputs and business impact.

Ability to run consumer research analyses alone by leveraging various available data sourcesAbility to learn quickly new tools and start working in the different ways enabled by these tools (leverage the self-serve platforms)