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    Sr Campaign Developer - Hyderabad, India - Zeta Global

    Zeta Global
    Zeta Global Hyderabad, India

    1 month ago

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    Description
    Senior Campaign Developer
    Description

    Senior Campaign Developer is responsible for end-to-end technical coding for email campaigns and email template development (inclusive of HTML conversion, platform integration, quality assurance, editing, testing, and deployment).

    This role ensures consistency with brand elements and deliverers a flexible email framework to enable dynamic content. He/she will also assist with discovery, design, and execution of email project work.
    Responsibilities
    Advanced knowledge of email platform(s) including delivery system
    Architect templates/wireframes for dynamic mailings
    Work with team members across technical divisions to scope, design, and implement technical solutions for dynamic email projects.
    Perform basic updates of transactional messages
    Deliver training for internal teams on procedures, best practices, and platform
    Create & maintain internal and client-facing role related documentation
    Build, test, and implement content for automated campaigns including advanced dynamic content
    Contribute to testing and development of best practices and platform rendering support
    Implement advanced dynamic content through server-side scripts, XML, RSS, MVT, etc., on ad hoc, automated, and real-time campaigns as platform requires
    Work on basic, front-end web page features such as opt out, viral, survey, registration and preference pages.
    Integrate 3rd party solutions into email content (Liveclicker, LiveIntent, Movable Ink, etc.)
    Create and modify static landing pages as needed
    Perform code & creative reviews to optimize emails
    Hand-code HTML files optimized for email
    Responsive and fluid conversion of Photoshop documents to HTML optimized for dynamic email
    Act as content creation expert for clients and account team(s)
    Work with pre-existing or client-provided HTML files and provide simple design and image editing; make suggestions for coding improvements as needed
    Integrate email content into email platform(s) for campaign deployment, including CAN-SPAM requirements
    Coordinate email content (e.g. images, tracking codes, etc.) and change requests with account team and clients
    Consult and troubleshoot on HTML/text templates, dynamic content personalization, and URL issues
    Conduct content quality assurance checks to ensure the final mailing meets client expectations
    Follow code & QA best practices
    Meet scheduled deadlines
    Qualifications
    3-6 years of email development experience
    Advanced knowledge of HTML and CSS for email
    Advanced knowledge of responsive code optimized for email
    Intermediate knowledge of fluid code optimized for email
    Intermediate knowledge of XML
    Excellent attention to detail
    Demonstrated communication skills
    Ability to meet tight deadlines using strong multitasking and organizational skills
    Effectively problem solve in individual and in group settings
    Team player who is comfortable with self-direction
    Flexibility to work on a variety of tasks
    Experience with Adobe Dreamweaver and Photoshop
    Experience with XML and JSON
    Advanced experience with one or more email platforms
    Intermediate knowledge of JavaScript or platform specific scripting language
    Familiarity with Jira or another workflow tool a plus
    Understanding of database structures, PL/SQL skills a plus
    Company Summary
    Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A.

    Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry's 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

    Our technology runs on the Zeta Marketing Platform, which powers 'end to end' marketing programs for some of the world's leading brands.

    With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

    Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

    Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

    Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

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