Marketing Co-ordinator - Kochi, India - PMAC-MACHINES PVT LTD

Description

Job Title: Marketing Coordinator

Job Overview:

As a Marketing Coordinator at P-MAC MACHINES PVT LTD, you will play a crucial role in driving marketing activities, focusing on lead generation and campaign coordination. Working closely with the digital marketing team, your responsibilities will include preparing content, conducting tele-calling to generate leads, and ensuring the smooth execution of various marketing campaigns.

Responsibilities:

1. Lead Generation Coordination:
2. Collaborate with the digital marketing team to define and refine target customer profiles.
3. Assist in the development and execution of strategies to generate high-quality leads.
4. Regularly communicate with the digital marketing team to optimize lead generation efforts.
5. Content Preparation:
6. Create and organize content buckets to support digital marketing initiatives.
7. Ensure that content aligns with the overall marketing strategy and effectively communicates key messages.
8. Collaborate with the content team to maintain a consistent brand voice and message.
9. Tele-calling and Lead Generation:
10. Conduct telecalling campaigns to generate leads and gather relevant information.
11. Effectively communicate the value proposition of our machine tools to potential customers.
12. Document and organize lead information for further follow-up.
13. Campaign Coordination:
14. Work closely with the marketing team to coordinate various marketing campaigns.
15. Ensure all elements of campaigns are executed on time and within budget.
16. Provide support in analyzing campaign performance and generating reports.

Skills and Qualifications:

1. Communication Skills:
2. Excellent verbal and written communication skills.
3. Ability to articulate the value proposition of machine tools convincingly.
4. Organizational Skills:
5. Strong organizational skills with attention to detail.
6. Ability to manage multiple tasks and deadlines simultaneously.
7. Digital Marketing Knowledge:
8. Basic understanding of digital marketing concepts and tools.
9. Ability to collaborate with the digital marketing team to optimize lead generation efforts.
10. Telecalling Skills:
11. Experience in telecalling and lead generation.
12. Comfortable engaging with potential customers over the phone.
13. Team Collaboration:
14. Ability to work effectively in a team environment.
15. Collaborate with cross-functional teams to achieve marketing goals.
16. Problem-Solving Skills:
17. Proactive in identifying challenges and proposing solutions.
18. Adaptability and flexibility to navigate changing priorities.

Education and Experience:

• Bachelor's degree in Marketing, Business, or a related field.
• Prior experience in marketing coordination, lead generation, or a related role is a plus.

This job description outlines the key responsibilities, skills, and qualifications for a Marketing Coordinator position that aligns with the activities you've specified for your machine tool sales firm. Adjustments can be made based on specific preferences and requirements of your company.