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    Lead Trade Marketing - ahmedabad, India - United HR Solution

    United HR Solution
    United HR Solution ahmedabad, India

    6 days ago

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    Description

    Job Role:
    Contribute to the development of trade schemes at central & regional levels across geographies and productsReview proposed schemes in terms of impact on growth, validate outcomes expected and propose scheme modifications as required in consultation with Head SalesCompute impact of schemes & promotions on pricing across product categories, channels & geographies to avoid potential arbitrage of infiltration across channels & geographiesAnalyse sales trends for providing growth analysis (top line & bottom line) and develop dashboards to be shared with sales & management teams or making decisions related to interventions to be driven in the field through central / regional trade spend budgetsGenerate consumer insights & manage research activities to provide accurate & timely market & competitor information for strategic & operational decisionsUse channel-based shopper & customer marketing insights & provide trade understanding for marketing to make effective trade schemes & promotionsDevelop shopper / consumer marketing strategy for different categories and geographies based on market intelligence & consumer insightsManage budgets across channels & promotion activities & regularly undertake evaluation of various schemes & promotionsManage merchandising budgets & ensure production of merchandising material in line with shopper & customer marketing insightsConsult with & update management for critical decisions, updates & inputsGroom successors for taking on critical roles in the team for the futureManage people development initiatives within the department / function to ensure a capable and motivated workforce Kunjal Koladiya
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