GoHighLevel / Web designer / Social Media specialist - Bengaluru - Virtual Clone

    Virtual Clone
    Virtual Clone Bengaluru

    4 days ago

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    Description

    Job Description

    We are seeking a highly skilled GoHighLevel Funnel & Ads Specialist who can design and implement high-converting sales funnels, websites, and online courses while expertly linking them to social media ad campaigns (Meta/Facebook, Instagram, etc.). The ideal candidate will ensure seamless tracking, optimization, and lead flow from ads into our GoHighLevel course, maximizing enrollments and ROI.

    Key Responsibilities:

    1. Funnel & Course Development in GoHighLevel

    • Design and Optimize Sales Funnels: Create high-converting lead magnets, webinar sign-ups, and course sales pages in GoHighLevel.
    • Landing Pages & Checkout Flows: Build landing pages, checkout flows, and membership portals for course access in GoHighLevel.
    • Automated Email/SMS Sequences: Set up automated email/SMS sequences for nurturing leads from ads in GoHighLevel.
    • Drip Content & Quizzes: Configure drip content, quizzes, or surveys to enhance engagement in GoHighLevel.

    2. Social Media Ad Integration (Meta/Facebook, Instagram, etc.)

    • Connect Meta Ads to GoHighLevel: Connect Meta Ads to GoHighLevel for seamless lead capture & retargeting.
    • Pixel Tracking: Ensure proper pixel tracking (Meta Pixel, CAPI) to track conversions (registrations, purchases) in GoHighLevel.
    • UTM Parameters: Set up UTM parameters for ad campaign tracking in GoHighLevel analytics.
    • Custom Audiences & Lookalike Audiences: Build Custom Audiences & Lookalike Audiences from funnel data (leads, buyers, engaged users) in GoHighLevel.
    • Troubleshoot Tracking Issues: Troubleshoot tracking issues between Meta Ads & GoHighLevel.

    3. Conversion Optimization from Ads to Course

    • A/B Testing: A/B test landing pages & ad creatives to improve conversion rates.
    • Cost Per Lead (CPL) & Cost Per Acquisition (CPA): Monitor cost per lead (CPL) & cost per acquisition (CPA) from social ads.
    • Retarget Warm Leads: Retarget warm leads with sequential messaging (e.g., webinar attendees → course buyers).
    • Smooth Checkout Flow: Ensure smooth checkout flow from ad → landing page → payment → course access.

    4. Analytics & Performance Oversight

    • Track Meta Ads Performance: Track Meta Ads performance (ROAS, CTR, conversion rates) and adjust funnels accordingly.
    • Weekly/Monthly Reports: Provide weekly/monthly reports on ad spend vs. course enrollments.
    • Recommend Scaling/Pausing Ad Sets: Recommend scaling or pausing ad sets based on data.

    Required Skills & Qualifications:

    • Proven Experience with GoHighLevel: Proven experience with GoHighLevel funnels, automations & course setup.
    • Hands-on Experience with Meta/Facebook & Instagram Ads: Hands-on experience running Meta/Facebook & Instagram Ads (Pixel, CAPI, Events Manager).
    • Conversion Tracking: Ability to track conversions from ads to GoHighLevel (lead forms, purchases, etc.).
    • UTM Parameters & Google Analytics: Knowledge of UTM parameters, Google Analytics, and funnel analytics.
    • Retargeting Strategies & Custom Audiences: Experience with retargeting strategies & custom audiences.
    • Basic HTML/CSS: Basic understanding of HTML/CSS (for tweaking landing pages).

    Bonus Skills (Preferred but Not Required):

    • Experience with Google Ads, TikTok Ads, or Other Ad Platforms: Experience with Google Ads, TikTok Ads, or other ad platforms.
    • Zapier/API Integrations: Knowledge of Zapier/API integrations for deeper automation.
    • Copywriting Skills: Copywriting skills for high-converting ad & funnel copy.


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