Brand Manager - Mumbai, India - Allied Blenders & Distillers Ltd.

Description

Responsibilities:

• Develop Annual Brand Plans.
• Build and execute effective marketing programs (ATL, Digital, BTL) to achieve brand objectives.
• Monitor and analyze sales figures vis-à-vis brand objectives and in relation to competing brands.
• Interact with advertising, media and PR agency on all communication requirements.
• Identify research needs, provide necessary brief to MR agency and implement actions based on findings.
• Work closely with customer/ trade marketing team to ensure delivery of brand BTL objectives.
• Spearhead Innovations in the Marketing function.
• Responsible for brand alliances, tie –ups, joint promos, etc. in line with brand objectives.
• Conceptualize and implement consumer offers, trade offers, etc. in line with brand objectives.
• Evaluate effectiveness of marketing programmes and MROI.

Qualification & Experience required:

• MBA from a reputed B school.
• 7-9 years of experience in brand management with a leading FMCG/Alcohol Beverages/Liquor company.