Content Lead - Bengaluru

Job Title: Content Lead · Location: Bangalore (On-site; full-time) · About Locus · Battle-tested in 350 deployments across 30 countries, Locus is an agentic Transportation Management System for all-mile, all-channel, trusted by enterprises like Unilever, Nestlé, and Siam Makro. ...

Job description

Job Title: Content Lead

Location: Bangalore (On-site; full-time)

About Locus

Battle-tested in 350 deployments across 30 countries, Locus is an agentic Transportation Management System for all-mile, all-channel, trusted by enterprises like Unilever, Nestlé, and Siam Makro.

The platform unifies orders, capacity, and carrier networks into one living plan, aligning planning, execution, and settlement so promises become proof. AI co-pilots with guardrails surface risk early and recommend the next best move to protect SLAs and reduce empty miles.

In 2025, Locus joined the Ingka Group (IKEA Retail) family, marking a major milestone in our journey. Backed by the scale and strength of IKEA, we continue to operate independently while accelerating our mission to make global supply chains faster, smarter, and more sustainable.

Our Journey and Impact

Since 2015, Locus has been on a mission to make logistics decision-making intelligent, sustainable, and real-world ready. Our platform has powered billions of deliveries across 30 countries for global enterprises, driving measurable impact in cost savings, carbon reduction, and SLA performance. With the strength of the IKEA ecosystem behind us, we're scaling that impact even further.

Our Global Footprint

Headquartered in Bangalore, with teams across the U.S., U.K., UAE, and Southeast Asia, Locus brings together 170 engineers, designers, and problem-solvers united by a single goal: to reinvent how the world moves goods.

Traits We Value

We look for people who are:

• Global in mindset: curious about diverse markets and ideas.

• Unrelenting in drive: energized by complex challenges.

• Intelligent in approach: analytical, creative, and thoughtful.

• Dynamic in execution: adaptive and decisive in fast-moving contexts.

• Exact in craft: detail-oriented and committed to excellence.

Role Overview

The Content Lead will be responsible for defining, developing, and executing a comprehensive content strategy that aligns with Locus's business goals and market positioning. This role requires a strong leader, a hands-on writer, and a strategic thinker with a proven track record of creating high-impact content that drives engagement and revenue.

Key Responsibilities

Content Strategy and Execution

• Develop and own the content strategy across all Locus channels (website, blog, social media, email, video, white papers, etc.) to drive brand awareness, thought leadership, and lead generation.

• Conduct thorough audience research and competitive analysis to identify content gaps and opportunities.

• Oversee the end-to-end content production process, from ideation and outlining to writing, editing, publishing, and promotion.

• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.

Team Management and Collaboration

• Collaborate closely with Product Marketing, Sales, and other internal teams to develop product-specific content, case studies, and sales enablement materials.

• Manage external contractors/agencies.

• Work with the SEO/SEM team to ensure all content is fully optimized to maximize organic traffic and visibility.

Performance and Measurement

• Establish key performance indicators (KPIs) for all content initiatives and report on performance against these metrics regularly.

• Utilize data and analytics tools to track content performance, derive insights, and iterate on the content strategy for continuous improvement.

• Manage the content budget and allocate resources effectively to maximize ROI.

Essential Requirements

Requirement

Importance

Description

Relevant Experience

Critical

5 years of demonstrable experience in a B2B content role (ideally within the logistics and supply chain technology domain). A portfolio showcasing successful, high-impact campaigns is mandatory.

Leadership Experience

High

2 years of experience managing and mentoring a content team or a network of freelance writers/agencies.

Strategic Skills

High

Proven ability to translate complex business objectives into a clear, actionable content strategy.

SEO Proficiency

High

Deep understanding of SEO best practices, keyword research, and on-page optimization.

Communication

High

Exceptional written and verbal communication skills; comfortable presenting strategy to executive leadership.

Education

Standard

Master's / Bachelor's degree in Marketing, Journalism, Communications, or a related field.

Why Join Locus?

Joining Locus means being part of a fast-paced, innovative environment where your work has a direct impact on our global growth. We offer competitive compensation, comprehensive benefits, and a culture that values strategic thinking and execution.

• Exceptional client management skills and be able to work with customers to execute an implementation plan that works towards a rapid, successful Go-live.

• Experience in configuring and delivering software demonstrations are mandatory.

• Deep understanding of Supply Chain, Logistics and/or Transportation Management related processes

Locus is an equal opportunity employer dedicated to creating a diverse and inclusive workplace.