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    Head of Digital Marketing - Pune, India - Clarion Technologies

    Clarion Technologies
    Clarion Technologies Pune, India

    1 week ago

    Default job background
    Technology / Internet
    Description

    About the Role

    We are looking for Head of Digital Marketing, The job role involves leading a team of digital marketers and ensuring high-quality performance and culture. The candidate should have extensive experience in various aspects of digital marketing, such as search, content and social media, and be able to manage the marketing budget effectively.

    What You'll Be Doing (i.e., Job Responsibilities)

    Lead and manage all digital campaigns - from ideation to planning to optimization and performance analysis. Omnichannel Strategies Deployment - Customer Journey Mapping, Gap Analysis, Need Identification and Strategies and Solution. Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact Training, Coaching and Mentoring various team members Building High Performance culture Manage the marketing budget to achieve customer acquisition targets.

    What We Look For In You (i.e., Job Requirements)

    12- 15 years experience in digital marketing with 2-3+ Years experience as lead.

    Strong digital marketing skills across performance and brand marketing including search, content and social. Proven track record building SEO, Content Marketing strategy from scratchProven track record building social media strategy from scratchThorough understanding and hands on experience of online marketing, audience targeting/segmentation, Web Analytics tools like Google Analytics, SEMRush, Mixpanel,Appsflyer, HubSpot etc. Detail-oriented, with excellent analytical and problem-solving skills. Strong communication skills. Experience managing, coaching and developing people and teamsExcellent stakeholder management and relationship building skillsEntrepreneurial spirit and drive. We are looking for a hands-on leaders only and not pure people managers. Experience in offline/brand marketing would be a plus.

    Experience with Marketing Automation – HubSpot experience preferred

    • Our website: Clarion Technologies
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