Specialist - Demand Generation/Account Based Marketing - Gurugram - Neolytix

Neolytix Gurugram

1 week ago

Description

Job Title: Demand Generation / ABM Specialist

Location: Gurugram, UK Shift (1.30 pm to 10.30 pm)

About Neolytix:

With over 13 years of expertise in healthcare operations, Neolytix specializes in AI-driven solutions that reduce costs, boost revenues, and enhance patient experiences.

Our deep industry knowledge combined with cutting-edge technology delivers long-term value for healthcare organizations in the United States.

Role Overview:

The Demand Generation/ABM Specialist will be responsible for planning and executing multi-channel campaigns that drive qualified leads and revenue.

You'll oversee our Account-Based Marketing strategy, leverage HubSpot to manage marketing automation, and provide data-driven insights to our sales and executive teams.

This is a hands-on role that combines strategic thinking, market research, CRM administration, and performance analytics.

Key Responsibilities:

Demand Generation Strategy & Execution:

• Develop and implement integrated campaigns (email, paid media, content syndication, webinars, etc.) to drive top-of-funnel leads.

• Collaborate with content and design teams to create compelling content that resonates with target personas.

• Monitor and optimize campaign performance to increase conversion rates and improve ROI.

Account-Based Marketing (ABM):

• Identify and segment high-value accounts in collaboration with sales leadership.

• Design personalized ABM playbooks-including messaging, content, and outreach sequences-to engage target accounts.

• Track account engagement and pipeline progression; iterate on ABM tactics based on data-driven insights.

HubSpot Administration & Automation:

• Administer HubSpot for marketing automation, including setting up workflows, lead scoring, nurturing sequences, and integrations with other tools.

• Ensure proper tracking of leads, MQLs, SQLs, and opportunities across the entire funnel.

• Maintain data hygiene, manage user permissions, and troubleshoot technical issues as needed.

Analytics & Reporting:

• Develop and maintain dashboards within HubSpot (and/or BI tools) to track key performance metrics (lead volume, pipeline velocity, customer acquisition costs, etc.).

• Analyze campaign performance, funnel metrics, and ABM effectiveness; present insights to leadership.

• Make strategic recommendations based on data to optimize spend, focus, and targeting.

Market Research & Competitive Analysis:

• Conduct in-depth market and competitor research to identify new opportunities, trends, and best practices.

• Translate research findings into actionable strategies for customer segmentation and targeting.

• Stay current on industry trends, marketing technology advancements, and competitor campaigns.

Collaboration & Cross-Functional Alignment:

• Work closely with sales teams to ensure seamless handoffs of leads, alignment on target account lists, and continuous feedback loops.

• Partner with product marketing to refine positioning, messaging, and product differentiators.

• Coordinate with content and design teams to develop assets that support ABM and demand generation efforts.

Budget & Resource Management:

• Manage allocated marketing budgets for campaigns; optimize spend across channels.

• Recommend new tools, technologies, or resources to enhance the effectiveness of ABM and demand generation programs.

Process Optimization:

• Continually refine workflows, lead management processes, and campaign execution steps to streamline operations.

• Document best practices and standard operating procedures for future scalability.

Qualifications:

• Education: Bachelor's or Master's degree in Marketing, Business, or a related field.

• Experience: 3-5+ years in a B2B marketing role with a proven track record in demand generation and/or ABM.

• HubSpot Expertise: Hands-on experience administering HubSpot (or equivalent marketing automation platform), including setting up workflows, dashboards, and integrations.

• Technical & Analytical Skills: Proficient in marketing analytics, data reporting, segmentation strategies, and A/B testing.

• Industry Knowledge: Understanding of B2B buying cycles, SaaS products, and complex sales funnels.

• Communication & Collaboration: Excellent verbal and written communication skills; experience working with cross-functional teams, including sales and product marketing.

• Market Research: Ability to perform competitor and market analyses to inform campaign strategies.

• Project Management: Strong organizational and time-management skills with attention to detail.

Preferred Skills:

• Knowledge of other martech or CRM tools (HubSpot, Salesforce, etc.).

• Familiarity with ABM platforms or intent-data providers (Definitive, ZoomInfo, Warmly, Demandbase, Terminus, etc.).

• Certifications in HubSpot or other marketing automation platforms are a plus.

Why Join Us:

• Growth Opportunities: Work on cutting-edge demand generation and ABM strategies in a high-growth environment.

• Impactful Role: Drive measurable results that directly contribute to top-line revenue.

• Collaborative Culture: Join a supportive, cross-functional team that values innovation and open communication.

• Competitive Compensation: Attractive salary and benefits package, along with performance-based bonuses/incentives.

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