Exceutive/Sr. Executive - Ahmedabad - confidential

    confidential
    confidential Ahmedabad

    6 days ago

    Full time
    Description

    Key Result areas:


    • ATL & BTL Marketing: Develop and execute Above-The-Line (ATL)

    and Below-The-Line (BTL) marketing strategies to enhance brand

    visibility and engagement.


    • Vendor Management: Identify, negotiate, and manage relationships

    with vendors to ensure timely and cost-effective delivery of marketing

    materials and services.


    • Brand Partnerships: Establish and maintain strategic brand

    partnerships to amplify marketing efforts and reach new audiences.


    • Marketing Strategies: Create and implement comprehensive

    marketing strategies that align with business objectives and drive

    growth.


    • Planning and Execution: Plan, coordinate, and execute marketing

    campaigns and initiatives, ensuring seamless delivery and maximum

    impact.


    • Corporate Events Execution: Organize and manage corporate

    events, including product launches, trade shows, and promotional

    activities.


    • Lead Generation Campaigns: Design and implement lead generation

    campaigns to attract and convert potential customers.


    • Society Activities: Plan and execute Resident Welfare Association

    (RWA) activities to engage with local communities and promote

    brand awareness.


    • Data Validation Skills: Ensure accuracy and integrity of marketing

    data through meticulous data validation processes.


    • Budget Planning vs Spends: Develop and manage marketing

    budgets, ensuring optimal allocation of resources and tracking

    expenditures against planned budgets.


    • Understanding on ROI: Analyze and report on the return on

    investment (ROI) of marketing campaigns to assess their

    effectiveness and make data-driven decisions.


    • Competition Analysis: Conduct thorough competition analysis to

    identify market trends, opportunities, and threats.


    • Survey and Insights: Conduct surveys to gather customer insights

    and feedback.


    • Bachelor's degree in Marketing, Business, or a related field.


    • Proven experience in offline BTL marketing and event management.


    • Strong analytical skills and proficiency in data analysis tools.


    • Excellent negotiation and communication skills.


    • Ability to work independently and as part of a team.


    • Creative thinker with a passion for innovation and continuous

    improvement.

    Qualifications:

    Minimum 4 - 5 years of experience with marketing campaign execution and

    lead generation experience.


    • Bachelor's degree in Marketing, Business, or a related field.


    • Proven experience in offline BTL marketing and event management.


    • Strong analytical skills and proficiency in data analysis tools.


    • Excellent negotiation and communication skills.


    • Ability to work independently and as part of a team.


    • Creative thinker with a passion for innovation and continuous

    improvement.

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