Marketing Manager- Allen Solly - Bengaluru, India - Aditya Birla Fashion and Retail Ltd.

    Aditya Birla Fashion and Retail Ltd.
    Aditya Birla Fashion and Retail Ltd. Bengaluru, India

    2 weeks ago

    Default job background
    Accounting / Finance
    Description

    Location: Bangalore

    Years of Experience: 6-8years

    Education: MBA

    Skills: Brand Marketing, Digital Marketing,

    Key Result Areas

    Impact the Brand Financials

    • Monitor the marketing budget and expenditure
    • Monitor % Sales from new developments/innovations in current category or a new category
    • War on Costs

    Understand, Define & Continuously track evolving consumer needs

    • Define & track the targeted customer in terms of demographic & psychographic profile
    • Understand triggers influencing buying, buying process and shopping behavior

    Develop Relationships with agency partners to build & execute Communication & Marketing plans

    • Finalize selection of agency partners for execution of Marketing Plans
    • Plan a comprehensive marketing strategy in line with the vision of the creative team with clear cut timelines and well defined measurement criteria
    • Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand's Point of View
    • Ensure efficient Media Planning & Buying

    Define Brand Positioning & build a system to monitor brand performance

    • Based on the Target Group profile, work with the creative team to define the brand personality
    • Define & maintain relevance of the value dimension of the brand- both tangible & intangibles
    • Set Up a tracking system to periodically monitor and provide feedback to the creative team on Desired vs. Actual Brand Positioning

    Customer engagement

    • Plan the marketing Campaign Effectiveness
    • Consumer Insights Management efficiency ( Eg: quality of Consumer panel Forum findings report/ Consumer research & analysis Reports)

    Build an Efficient Marketing Budget & Execute on agreed Brand Objectives

    • Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
    • Build Marketing Plans and Budget for executing on agreed objectives
    • Innovate in marketing execution to build marketing cost efficiencies

    Efficiency in marketing processes

    • Agency Management
    • Media plan effectiveness wrt reach and frequency
    • Annual Brand Plan Process efficiency

    Monitor competitive brand marketing activities

    • Track market research data
    • Gather intelligence on competitor activity constantly and incorporate changes in marketing/ communication plan