Marketing Manager - Bengaluru

Easyship is revolutionizing logistics for eCommerce. With our all-in-one cloud based shipping software, businesses of all shapes and sizes have the tools needed to scale globally. At Easyship we believe in accelerating borderless commerce. We're proud that a diversity of small bu ...

Job description

Easyship is revolutionizing logistics for eCommerce. With our all-in-one cloud based shipping software, businesses of all shapes and sizes have the tools needed to scale globally. At Easyship we believe in accelerating borderless commerce. We're proud that a diversity of small business owners, crowdfunding campaigns, and global brands trust Easyship as their gateway to the world. To learn more about us click here.

Job Title: Marketing Manager/ Demand Generation Manager

Reports to: Head of Marketing

Location: Bangalore (Onsite)

Work Allocation: Monday-Friday (UK Shift)

Key Relationships: Global Marketing Team (paid media, SEO, copywriters, designers, community), Product, Partnerships

Job Purpose: Easyship is a leading eCommerce shipping platform that enables frictionless shipping and fulfillment for businesses of all sizes. We simplify the task of shipping products into a single integrated dashboard, making it the favorite shipping platform of 100,000+ global retailers.

We're looking for a senior Marketing / Demand Generation Manager to help drive our inbound growth engine—leading integrated campaigns across content, SEO/GEO, community, social and email channels that drive awareness, engagement, and pipeline. You'll act as a strategic anchor and central contributor for our global marketing team, bringing together storytelling, analytics, and strategic campaigns that turn ideas into measurable revenue outcomes.

This is a prime opportunity for an ambitious marketer to join a fast-paced, hyper-growth business with a global presence, strong product suite, and multiple audience segments. We are looking for someone with an agile, experimentation-first, and data-driven mindset to help accelerate our growth initiatives and drive increased awareness, acquisition, and activation.

What you'll do:

• Plan, launch, and optimize multi-channel inbound programs that blend SEO/GEO, social, email, content syndication, and community to create and capture demand;
• Partner with Product and Partnership teams to translate new features or partner launches, webinars, and industry trends into compelling go-to-market campaigns;
• Deliver channel-specific action plans on how to reach, engage, educate, acquire and retain core ICP and target audiences in a variety of content formats;
• Monitor, research and respond to online customer feedback, questions or social comments including forums, community and third-party review platforms;
• Utilize analytics tools to monitor, adjust, and report on marketing performance and pipeline, focused on core marketing OKRs/KPIs, while also generating insights for future campaign recommendations to compound improvements over time;
• Ability to implement and evaluate growth experiments and continually and optimize outcomes with documented, data-driven testing frameworks;
• Capitalize on the rapidly changing AI search landscape to win brand share of voice and increase visibility across all major LLM platforms as consumer behavior shifts;
• Strong understanding of modern conversion rate optimization (CRO) principles, focused on maximizing landing page conversion rates, lead qualification and quality;
• Leverage automation technology, AI and other tools to enhance growth marketing effectiveness and efficiency and reduce administrative or repetitive tasks;
• Always be learning: stay-up-date on the latest digital marketing updates, consumer research, competitor trends and industry best practices to continually test, learn and optimize activities.

Who you are:

• 5+ years of experience in B2B/SaaS demand gen, inbound, or growth marketing
• Proven ability to deliver measurable revenue impact through integrated campaigns
• Strong leadership and project management skills with an ability to manage teams, cross-functional contributors and external partners
• Excellent communicator who can blend creative storytelling with analytical precision
• Proficient in marketing automation and analytics tools (HubSpot, GA4, Tag Manager)
• Experience in Website CMS and general CSS/HTML knowledge is strongly preferred
• Experience with AI tools and workflow automation (Zapier) are a strong plus
• Data-obsessed and growth-oriented—comfortable testing, learning, and scaling fast

What you'll get:

• Competitive Equity Package: Earn more than just a competitive salary. Receive equity shares to gain wealth as the company grows.
• Generous Vacation Policy: We think time off is essential… and we encourage it
• Complimentary Meal Benefits: Fuel your day with a daily meal allowance delivered as Zomato digital coupons—fresh, tasty options right at the office. Bon appétit 
• Duvet Day: Perfect for those cold winter days, when you don't want to escape the warmth of your bed
• Mental Health Day: You deserve a day off A chance to recharge and enjoy 'Me Time'
• 4 weeks of 'Work from Anywhere': Whether you're working from the beautiful beaches in the Bahamas or by the fireplace on your ski trip in Switzerland - just make sure to send us a picture
• Professional Development: We're here to help you hit your career goals to help get you where you want to be.

Headquartered in London with offices in New York, Hong Kong, Singapore, Melbourne, Toronto, Bangalore and Taipei – our team is global and growing. We encourage you to apply if a challenge excites you. Come and join the Easyship team

Easyship is an equal opportunity employer. We make all employment decisions—recruiting, hiring, pay, benefits, training, promotion, leave, and separation—based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, veteran or military status, citizenship, or any other characteristic protected by law.