Head- SEO - Bangalore Urban, India - redBus

Description

Job Overview: As the Head of SEO, you will be pivotal in shaping our online presence and ensuring our website ranks highly across search engines. With your deep understanding of SEO strategies and your ability to lead a team of SEO specialists, you'll drive organic growth and enhance our digital footprint. This role demands a blend of technical SEO knowledge, strategic planning, and leadership skills, focusing on collaboration with developers to implement SEO best practices.

Key Responsibilities:

• Architect and implement holistic SEO strategies tailored to elevate redBus's visibility and organic discoverability, directly contributing to our mission of making bus travel accessible to all.
• Lead, mentor, and scale a dedicated team of SEO specialists, content innovators, and tech wizards, cultivating a culture of creativity, precision, and operational excellence.
• Undertake exhaustive keyword research and competitive analysis, crafting content blueprints and campaigns that resonate with our diverse user base and their unique travel needs.
• Steer comprehensive optimization efforts, spanning both on-site and off-site SEO realms, including but not limited to technical enhancements, content optimization, and strategic link-building endeavors.
• Champion a collaborative ethos, working hand in glove with our engineering teams to ensure seamless integration of SEO principles in website architecture and feature rollouts.
• Employ rigorous analytics to monitor, scrutinize, and steer SEO outcomes, translating data into actionable strategies for iterative improvement and sustained growth.
• Navigate the evolving SEO landscape with agility and insight, adopting avant-garde tactics to safeguard and elevate our search engine standing.
• Administer the SEO budget with strategic acumen, optimizing spend to maximize return on investment across SEO and content marketing ventures.
• Empower the SEO squadron with knowledge and skills development opportunities, promoting an environment of continuous learning and peak performance.
• Foster cross-functional alliances, embedding SEO wisdom across marketing and broader business strategies, to amplify our collective impact.

Requirement

• 8-12 years of SEO experience, with a track record in leadership roles.
• Expert knowledge of SEO practices, trends, and tools.
• Strong leadership skills and experience in team management.
• Excellent analytical and problem-solving abilities.
• Understanding of web development as it relates to SEO.
• Great communication skills and ability to work with cross-functional teams.
• Degree in Marketing, Business, IT, or a related field.