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- Develop and implement a cohesive marketing plan to increase brand awareness and market share.
- Lead and coordinate marketing campaigns across various channels, including digital, social media, print, and events.
- Analyze market trends and customer insights to identify opportunities and challenges, adjusting strategies accordingly.
- Manage the marketing budget and ensure that all marketing activities deliver a high return on investment.
- Collaborate with sales, product development, and customer service teams to align marketing strategies with company goals.
- Supervise and mentor the marketing team, fostering a culture of continuous improvement and innovation.
- Oversee the creation of marketing materials, from website banners to hard copy brochures and case studies.
- Monitor competitors' marketing activities and adjust strategies to maintain competitive advantage.
- Report on the effectiveness of marketing campaigns, making data-driven decisions to guide future marketing initiatives.
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience as a Marketing Manager or similar role, with a minimum of 5 years in a leadership position.
- Strong understanding of traditional and emerging marketing channels.
- Ability to think creatively and innovatively.
- Analytical skills to forecast and identify trends and challenges.
- Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.
- Excellent communication and interpersonal skills.
- Strong leadership and team management abilities.
- Proficient in marketing research and statistical analysis.
- High competence in project and stakeholder management.
- Expertise in various marketing platforms, channels, and best practices, including social media, email marketing, and digital marketing.
- Willingness to travel as required.
- Knowledge of the local market and consumer behavior in Trichy.
- Previous experience in the HR/Recruitment industry is a plus.
Marketing Manager - Tiruchirappalli, India - Sisco Jobs
Description
Job DescriptionJob Title: Marketing Manager
Location: Trichy, Tamil Nadu
Position Summary: We are seeking a highly motivated and experienced Marketing Manager to lead our marketing initiatives. The ideal candidate will be responsible for developing and executing a marketing strategy that enhances brand awareness, engages our target audience, and drives customer acquisition and retention. This role requires a blend of creativity, analytical prowess, and leadership skills, as well as the ability to thrive in a fast-paced environment.
Requirements
Key Responsibilities:
Essential Qualifications:
Benefits
Skills Required:
Additional Requirements:
Requirements
Main Responsibilities: Sales Target Achievement: Work towards achieving monthly, quarterly, and annual sales targets as set by the organization. Customer Interaction and Service Conversion: Interact with customers to understand their needs, provide them with relevant information about products or services, and convert inquiries into sales opportunities. Team Coordination: Collaborate with the sales team to ensure effective coordination and achievement of collective targets. Provide guidance, support, and motivation to team members to optimize their performance. Team Handling: Lead, mentor, and manage a team of sales executives. Conduct regular performance evaluations, provide feedback, and implement strategies to enhance team productivity. Activity Planning: Develop and execute sales strategies and plans to maximize revenue generation. Coordinate with the sales team to organize promotional activities, events, and campaigns to increase brand visibility and drive sales.