Gameberry Labs - Bangalore, India - iimjobs

Description

• Create data driven insights about the impact of our global performance marketing campaigns.
• Develop new approaches to grow our user base through data driven marketing optimization.
• Collaborate with internal marketing, creative, and brand teams to support campaign decisions.
• Act as a thought partner in defining the company's marketing key performance indicators and tracking progress against target metrics.
• Mold data from multiple sources to answer key strategic marketing questions
• Partner with marketing tech to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau) and extract actionable insights.
• Bridge analytics and marketing, speaking both languages.

• Minimum of a bachelor's degree preferably from a Tier 1 institute
• At least 4 years of experience as a marketing analyst working with data from digital campaigns, preferably with in app purchase mobile businesses with millions of users.
• Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases.
• Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis, and presentation.
• Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action.
• Excellent written and verbal communication skills with meticulous attention to detail.
• Should demonstrate strong intellectual curiosity.