lyxel&flamingo - Group Head - Social Media Account Management (10-12 yrs) - Gurgaon/Gurugram, India - iimjobs

    iimjobs
    iimjobs Gurgaon/Gurugram, India

    2 weeks ago

    Iimjobs background
    Full time
    Description

    Overview :

    We are seeking an accomplished and strategic Group Head with advanced knowledge in social media, strategic planning, and a comprehensive understanding of influencer marketing, paid media, SEO, technology, and e-commerce. The ideal candidate should be passionate about team and account growth, adept at leading large-scale campaigns, and possess strong expertise in strategy development, campaign execution, extensive research, and understanding the entire process of creating a brand identity.

    Key Responsibilities:

    Strategic Account Management:

    Develop and implement high-level strategic account plans to drive both team and account growth.

    Utilise advanced knowledge of social media, influencer marketing, paid media, SEO, tech, and e-commerce for comprehensive account strategies.

    Campaign Execution and Research:

    Lead the planning and execution of impactful campaigns, ensuring alignment with client goals. Work on 360 integrated campaigns.

    Conduct extensive research to gather insights, inform strategies, and optimize campaigns.

    Manage multiple projects simultaneously, mentoring or supervising other projects with respective managers.

    Understand and implement mainline marketing strategies and effectively add that in campaign planning and execution.

    Team Leadership and Management:

    Lead and mentor a team of more than 5-6 Account Managers/Solution Architects, fostering a collaborative and high-performance team culture.

    Provide strategic guidance on team growth, account management, and campaign execution.

    Client Relationship Management:

    Build and maintain strong client relationships, acting as the main point of contact.

    Recognise the crucial nature of client management in ensuring client satisfaction.

    Address client concerns and proactively identify opportunities for account expansion.

    Understanding Brand Identity Importance:

    Understand the entire process of creating a brand identity, including defining brand archetypes, visual tonality, and brand persona.

    Collaborate with creative teams to ensure brand elements align with client objectives and resonate with target audiences.

    New Business Pitches:

    Actively participate in and lead new business pitches, showcasing expertise in digital marketing.

    Research data, gather insights, and prepare compelling presentations for pitch activities.

    Present and lead pitches from the forefront, demonstrating leadership and strategic thinking.

    Opportunity Identification and Event Planning:

    Identify opportunities for big events in advance, aligning with festive, sports, or special occasions.

    Create plans for significant events and ensure seamless execution.

    Up-selling and Project Leadership:

    Create opportunities for different verticals and propose them to existing clients.

    Lead projects with complex delivery, covering all digital verticals/solutions provided.

    Note: Applicants with the marketing agency background would be a plus.