Inbound Marketing Manager - Any Location/Anywhere in India/Multiple Locations - iimjobs

Description

As an SEO Marketing Specialist, you will play a crucial role in driving organic website traffic, improving search engine rankings, and optimizing user experience.

You will be responsible for executing SEO strategies, managing content campaigns, and generating high-quality leads to fuel our business growth.

• Develop and implement SEO strategies to increase organic website traffic and improve search engine rankings.
• Conduct keyword research and analysis to identify target keywords and optimize website content accordingly.
• Optimize website structure, improve site speed, and enhance user experience to achieve higher search rankings.
• Monitor and analyse website performance using tools such as Google Analytics, Ahrefs, and SEMrush, and generate regular reports on key metrics.
• Perform onpage and offpage optimization techniques to improve website visibility and organic search rankings.
• Identify opportunities for link building and partnership outreach to improve domain authority and backlink profile.
• Collaborate with the content marketing team to develop SEOfriendly content and optimize existing content for search engines.
• Stay uptodate with the latest industry trends and algorithm updates and adapt SEO strategies accordingly.
• Conduct competitive analysis to identify gaps and opportunities for improvement in our SEO strategy.
• Collaborate with the development team to implement technical SEO enhancements and ensure website compliance with best practices.
• Track and report on organic search performance, website traffic, and conversion rates, and make datadriven recommendations for continuous improvement.
• Collaborate with crossfunctional teams including marketing, design, and development to align SEO initiatives with overall business goals.

• 10 to 12+ years of proven experience in SEO and SEM.
• Indepth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficient in using tools such as Google Analytics, Ahrefs, SEMrush, and Google Ads.
• Experience managing and optimizing PPC campaigns on different advertising platforms.
• Strong analytical skills with the ability to measure, analyse and interpret SEO and web traffic metrics.
• Excellent understanding of onpage and offpage optimization techniques.
• Proficient in HTML, CSS, and JavaScript.
• Strong communication and collaboration skills.
• Ability to stay uptodate with the latest industry trends and algorithm updates.
• Good understanding of demand generation and conversion optimization.
• Certifications in SEO and digital marketing are a plus.

Experience: 10+ years of experience in SEO Field (4+ year experience in News/Media Industry are preferred) (Only apply if you are qualified and have 10+ years experience only).