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    • Media Buyer - Bhavnagar - RYZE

    RYZE
    RYZE Bhavnagar

    4 days ago

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    Description

    Job Summary

    In this role, you will be responsible for launching, managing, and optimizing paid media campaigns that drive performance and scale across our channels. You'll dive deep into ad performance using data from platforms like Northbeam, Haus, and Hyros—leveraging tools like Claude and Excel to translate insights into action.

    Duties and Responsibilities

    • Launch, manage, and scale paid media campaigns across Meta, Google, TikTok, and other platforms
    • Optimize campaigns daily to reduce CAC and improve ROAS, MER, and LTV
    • Use MMM tools (Northbeam, Prescient) to guide budget allocation and strategy
    • Run incrementality tests using tools like Haus to validate performance lift
    • Analyze campaign data and user behavior using Hyros, RetentionX, and Edgemesh
    • Leverage AI tools like Claude and advanced spreadsheets to extract insights and streamline reporting
    • Collaborate with growth and creative teams on testing roadmaps and performance feedback
    • Monitor platform updates and trends to stay ahead of algorithm shifts and ad innovations
    • Build clear reports and performance recaps to share across the marketing team

    Requirements

    • 2–4 years of experience in a media buying or performance marketing role
    • Direct experience in DTC, eCommerce, or high-growth consumer brands is highly preferred
    • Proven track record of managing and scaling paid media campaigns profitably
    • Hands-on experience with data analysis, A/B testing, and campaign optimization

    Required Skills and Abilities

    • Deep understanding of performance marketing metrics (CPA, ROAS, MER, LTV)
    • Strong skills in Excel/Google Sheets; experience with AI tools like Claude is a plus
    • Familiarity with MMM platforms (Northbeam, Prescient) and incrementality testing (Haus)
    • Comfortable navigating analytics and tracking tools like Hyros, RetentionX, and Edgemesh
    • Highly analytical and detail-oriented, with strong problem-solving capabilities
    • Strong communicator with the ability to collaborate cross-functionally and move fast on insights
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