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- Focus on regional Chains growth by creating differentiated promotion than the national Chains.
- Execution of monthly promotion at each stores.
- Deliver Volume, Value Business & Profitability against ASP (Annual Sales Planning) for the Chain by location.
- Review of business with Chains store team and Category Manager on driving the category with their support every Month.
- Ensuring 95% OTIF ( On time in fulfillment).
- Driving the promotion in the chains to have edge over the competition on visibility.
- Driving the TOT parameters with Chains to drive effective and sustainable growth (Effective use of Data Sharing, Driving multiple visibility space, Achieving the monthly Target, and timely payments).
- Creative Merchandising for our brand in the category and multiple space in the stores with strong relation of the team with Chain team ( Promo awareness and Freshness are the key).
- Planning and execution of new Launches, Consumer Promotion, incremental space /Volume on regular intervals.
- Drive Market share at each of the stores in the state (Need deep dive intervention).
- Establish travel and Market contact for self, direct reportees and entire sales team.
- Working with commercial teams for financial control at Chains ( Collection, Accounts reconciliation, Settling of Claims at Chains and Channel Partners).
- Ensure Process orientation initiatives to increase market share with developing the team to deliver the set objectives and monitor effectiveness of the same on regular basis.
- Pre & post sales tracking & analysis of promotions effectiveness.
National Key Account Manager - Gurugram, India - DeHaat
