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    Account based marking Executive - Mumbai, India - Fruitbowl Digital

    Fruitbowl Digital
    Fruitbowl Digital Mumbai, India

    2 hours ago

    Default job background
    Description

    Overview:

    The AccountBased Marketing Executive has a vital role in crafting and implementing targeted marketing strategies to engage and nurture important accounts. They are tasked with creating customized marketing initiatives to boost revenue growth and cultivate strong relationships with key clients.

    Key Responsibilities:

    • Developing and executing accountbased marketing plans
    • Identifying and prioritizing target accounts
    • Collaborating with sales and marketing teams to align strategies
    • Creating personalized content and messaging for targeted accounts
    • Monitoring and analyzing campaign performance
    • Utilizing marketing automation and CRM tools
    • Implementing ABM campaigns across various channels
    • Measuring and reporting on campaign effectiveness
    • Coordinating with internal and external stakeholders
    • Staying updated on industry trends and best practices
    • Managing budget and resources effectively
    • Contributing to the development of the overall marketing strategy
    • Engaging with key stakeholders to understand their needs
    • Driving customer advocacy and loyalty programs
    • Assisting in the development of sales enablement materials

    Required Qualifications:

    • Bachelor's degree in Marketing, Business, or a related field
    • Proven experience in accountbased marketing or a similar role
    • Demonstrated success in developing and executing marketing campaigns
    • Proficiency in marketing automation and CRM platforms (e.g. HubSpot, Salesforce)
    • Strong understanding of sales and marketing alignment
    • Excellent communication and interpersonal skills
    • Ability to work well in a collaborative, crossfunctional environment
    • Analytical mindset with the ability to interpret data and draw insights
    • Creative thinking and problemsolving abilities
    • Strong organizational and project management skills
    • Ability to prioritize and multitask in a fastpaced setting
    • Knowledge of industry best practices and trends in ABM
    • Experience in budget management and ROI analysis
    • Customer-centric mindset with a focus on driving customer loyalty
    • Understanding of B2B marketing principles and strategies

    communication,creativity,organization,teamwork,accountmarketing

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