Senior Manager - Mumbai - Tata Play Ltd

    Tata Play Ltd
    Tata Play Ltd Mumbai

    1 week ago

    Description

    Key Responsibilities

    • Partner with Business, Product and Technology teams to translate business needs into analytical solutions.
    • Lead end‐to‐end analytics use case: requirement gathering, design, development, testing, and delivery.
    • Conduct deep‐dive analyses on customer behavior, revenue drivers, product performance, and campaign effectiveness.
    • Build and automate KPI dashboards and reports using BI tools (Tableau).
    • Write complex SQL queries for data extraction, transformation, and validation.
    • Ensure data accuracy, documentation, quality checks, and governance.
    • Present insights and recommendations to senior stakeholders with clarity and business impact.

    Technical & Functional Skills

    • Good knowledge of Python for data processing or advanced analytics
    • Strong expertise in SQL (mandatory).
    • Proficiency in Tableau / Power BI for dashboards and visual analytics.
    • Experience with automation of reporting workflows; familiarity with cloud data environments is an advantage.
    • Strong understanding of consumer lifecycle, CRM analytics, churn/retention drivers, and revenue analytics.
    • Ability to define KPIs, measurement frameworks, and conversion funnels.
    • Experience supporting marketing, digital, or product teams through analytics.
    • Strong problem‐solving, business acumen, and structured thinking.

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