Digital Marketing Executive - Kochi, India - Global Infonet Inc

Description

Digital Marketing Executive

We are seeking a highly skilled and experienced Digital Marketing Executive to join our team.

The ideal candidate will have a strong background in digital marketing, with expertise in SEO, SMM, PPC, email marketing, and content marketing.

Additionally, experience in the IT field is mandatory for this role.

The Digital Marketing Executive will be responsible for developing and implementing digital marketing strategies to drive online traffic, enhance brand awareness, and generate leads.

Responsibilities:
*SEO (Search Engine Optimization): Conduct keyword research and analysis to optimize website content for search engines.
Implement on-page and off-page SEO strategies to improve website visibility and ranking.
Monitor and analyze website performance using SEO tools and metrics.

*SMM (Social Media Marketing): Develop and execute social media marketing campaigns to increase brand presence and engagement.
Manage social media channels, including Facebook, Twitter, LinkedIn, Instagram, and others.
Create compelling social media content, including posts, graphics, and videos.

*PPC (Pay-Per-Click) Advertising: Plan, launch, and optimize PPC advertising campaigns across various platforms, such as Google Ads and Bing Ads.
Conduct keyword research, ad copywriting, and bid management to maximize ROI.
Monitor campaign performance and adjust strategies as needed to achieve campaign objectives.

*Email Marketing:
Develop email marketing campaigns to nurture leads, promote products/services, and drive conversions.
Create targeted email lists and segments based on customer demographics and behavior.
Design and optimize email templates for maximum engagement and deliverability.

*Content Marketing:
Develop a content marketing strategy aligned with business goals and target audience interests.
Create high-quality content assets, including blog posts, articles, whitepapers, case studies, and infographics.
Distribute content through various channels, such as the company blog, social media, email newsletters, and third-party websites.


Qualifications:
*Bachelor's degree in Marketing, Communications, Information Technology, or related field.
*Proven experience in digital marketing roles(Min 3 year), with a focus on SEO, SMM, PPC, email marketing, and content marketing.
*IT experience or background is mandatory.
*Strong understanding of digital marketing tools and platforms, including Google Analytics, SEO tools, social media management tools, email marketing software, and PPC advertising platforms.
*Excellent analytical skills and the ability to interpret data to make informed decisions and optimize marketing strategies.
*Creative thinking and problem-solving abilities, with a keen eye for detail.
*Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.