- Assistant Manager - Mumbai, India - iimjobs

Description

Overview - What Google is to search, is to Online Matchmaking.

In India, pretty much defines the category and the Brand Marketing team ensures that this love & recall for the brand only grows with time.

Role - Associate Brand Manager will be primarily responsible for looking after top-of-funnel business growth & brand development in NRI markets.

The role requires extensive collaboration with internal teams (Product, Digital Marketing, Sales) & external partners (Creative & Media Agency). Must have the ability to judge creative work with the lens of efficacy and memorability.

What you will do in this role

• Directly drive metrics like Customer Acquisition, Search volumes, SOV, SOE and brand metrics such as Awareness, Consideration & Affinity.
• Influence metrics like Revenue, Engagement and Retention.
• Work on new ad campaigns with the creative agency.
• Work with the media agency to schedule & execute media plans.
• Evaluate campaign performance at a market / segment level.
• Discussing new ideas, running pilots & driving growth.

What you should have

• At least 24 years of Brand Marketing experience in Consumer tech company handling NRI Markets.
• Experience in dealing with Creative & Media Agencies.
• Experience in executing a 360degree campaign.
• Experience in building AOPs & GotoMarket strategies for new products.
• Data forward thinking but must have the ability to take qualitative calls based on judgment.