Marketing Manager - Mumbai, India - iimjobs

Description

Drive the product and channel marketing piece for better product penetration

• Plan & ideate campaign calendar with product and analytics teams
• Design and execute multichannel campaigns using Push Notifications, Whatsapp, Email & SMS
• Provide direction to the creative agencies for creative execution
• Familiarity of Martech platforms like Netcore, Clevertap etc.
• Track and analyse campaign performance for improvement
• Coownership of campaign deliverables and performance along with other teams
• Who can creatively automate marketing processes that can result in better sales experiences and revenues. Has a knack to create and optimize to provide a good ROAS on the everchanging Ad platforms by working on having a strong 360 degree marketing strategy. Understands the impact of communication and copywriting in solving business problems.

Can understand the impact of having the right branding and manage brand consistency in communication and brand-building activities. Conduct and analyze consumer research and define the vision of the product Requirements


Hard skills :
Expertise in Facebook/Google ad network, WhatsApp automation, Hubspot / CRM, Google Analytics. Knowledge of Attribution, Google Tag manager, CMS Platforms, data studio, Email marketing/Push Notification tools will be an added benefits.


Soft skills:
Strong communication, organizational skills

Go-getter attitude Multitasking Highly Proficient in English Well versed either of this languages (Hindi/Tamil/Telugu/Kannada)

Adapting to changes in trends in the marketing industry Eligibility :

• Candidate must be a resident of Bangalore. 2 to 3 years of experience in Digital marketing (Preferable with B2B or B2C digital marketing experience. MBA background from reputed business school