Influencer Marketing - Kolkata, India - ITC Limited

Description

To manage influencer marketing campaigns and build ITC's brand friends community to build brand advocacy, consideration and enable desired action of commerce through content.

The role is ideal for a young enterprising and enthusiastic individual who has a thorough understanding of the social media platforms and is well acquainted with the different cohorts of social influencers and their content. Prior experience of 3-4 years in influencer marketing is preferred

Key Responsibilities:

· Assist in designing, implementing and monitoring influencer outreach campaigns across ITC's Personal Care Brands

· Cultivate and maintain relationships with bloggers, instagrammers, youtubers and social media influencers

o Drive the micro and nano influencer outreach (2000 per month) across brands

o Manage Cat A and Cat B influencers for annual tie ups across brands

· Enhance understanding of influencer tools and aggregator influencer spaces and competitor tracking for influencers.

o Track and monitor competition in the influencer campaigns and influencer utilization

o Map influencer SOV on a monthly basis with respect to Reach, Engagement, views and shareability

o Custodian and Analytics for influencer assessment and campaign outcome for ITC's inhouse influencer tracking and monitoring tool

· Liaise with brand teams, social media teams, performance marketing teams, ecommerce content teams and the aggregator / influencer agencies to create impactful campaigns

· Participate and manage the social communities they're a part of – ensuring that they're well connected to the influencer networks

· Ensuring on time payments and swift query resolutions for both internal as well as external stakeholders

Requirements

Profile:

Experience:

1-3 years in influencer marketing and creating influencer campaigns. Preferred individuals to have experience with influencer aggregators and influencer management. People with content to commerce, D2C influencer outreach experience will also be preferred.

Functional competencies:

o Excellent communication and analytical skills

o Creative and understands the space of influencer marketing and content to commerce

o Follows trends and is extremely well versed with all social media platforms, tools available on the platforms, cohort wise influencing capabilities of individuals and platforms

o Outspoken and a communication enthusiast who can easily build relations

o Managerial skills to manage multiple campaigns at a time

o An aesthetic eye to enhance quality of content for brand campaigns