Corporate Communication Role - Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai, India

    2 weeks ago

    Iimjobs background
    Full time
    Description
    Corporate Communication - PR - Life Insurance

    To protect and promote the brand to render third-party credibility for organizational initiatives

    Key

    Responsibilities:

    Responsibilities:

    • To influence media and build brand's share of voice
    • To build and maintain excellent connect across English, language, and digital media
    • To identify industry trends and pitch stories to drive thought leadership
    • To craft PR positioning for the brand and guide spokespersons' interaction with media
    • To design PR strategies for positively leveraging notable developments within organization
    • To collect insights on media movements, market intelligence regarding important regulatory or industry developments
    • To undertake effective stakeholder management and collaboration
    • To update social assets and website with media coverage

    Specific Authorities( Financial & Non Financial):

    Non-functional authority:

    • Authorized to create and circulate press releases and other announcements
    • Authorized to interact with media and influencers on behalf of the brand
    • Authorized to track all news relating to the brand
    • Authorized to manage agency on key deliverables
    HR/ JD/ Ver1.0/1 st Feb 2020


    Internal Key Performance Indicators:

    • Improve brand's PR Rank to #5 and Share of Voice to 15%
    • Drive brand awareness and consideration, as defined annually

    Job Requirements:

    Qualifications:
    MA/MBA/BMM Graduate


    Experience:

    • 23 years (journalism or previous PR experience, preferably in BFSI sector)

    Functional Competencies:

    • Content Writing
    • Business Communication
    • Digital Marketing
    • Behavioral
    • Competencies
    • Business Acumen
    • Growth through differentiation
    • Execution Excellence
    • Collaboration
    • Customer Centricity

    Key Interactions:

    • Internal Nature or purpose of interaction


    • EXCO

    • Facilitating and designing PR narrative for noteworthy developments
    • Insights for content writing
    - departments (primarily products, distribution channels, HR, Tech)

    • Collaborate on PR strategies to promote relevant and key developments across functions
    • External Nature or purpose of interaction
    • Industry forums & media
    • Regular interaction with Industry bodies that conduct awards and other conference
    • Relationship building