Paid Media Analyst - Sany, India - Randstad India

Description

Duties &Responsibilities
1. Develop and implement paid mediastrategies and tactics that align with the business
objectives within the digital team as well as with other marketingand technical teams.
2. App marketing experienceincluding App store optimization User acquisitioncampaign
management(download/install/registration/sales) as per the mode ofbusiness
3. Hand on experience of Marketplace MarketingAdvertising & maintenance (Amazon
Flipkart JiomartMyntra etc)
4. ShareChat Snapchat advertisementexperience
5. Prior experience of using mobile/websitemarketing analytics and attribution platform
likeAppsflyer Microsoft Clarity
6. Knowledge of backendcloud computing service and application developmentplatform
like Firebase
7. SDK GA4 Tag ManagerEcommerce data layer push and integration
8. Priorexperience of using 3rd party tools like SEMrush Similar WebScreening Frog
Keyword Planner Ahref would be counted asan addon
9. Manage social media paid search display andmedia buying initiatives as well as digital
teamprocesses (i.e. reporting using Looker Studio ad copies keywordstrategies etc.)
10. Audit and maintain/improve paidmedia performance for our web properties and
brandswhile building on to analytics & monitoring tools.

• Function as an internal subject matter to guiding technicalteams (technical product

owners architects) on the bestapproach for new website features functionality and
improvements to improve ads quality (i.e. page loading timeslanding page wireframes
etc.)
12. Partnerwith other marketing teams to improve paid performance contributionto the
entire conversion funnel at all touchpoints inthe purchase lifecycle and not only
focusing onlastclick/anyclick attribution.
13. Develop insights andstrategies and stay up to date on the newest searchmarketing
and ecommerce trends.
14. Maintainknowledge and understanding of paid requirements of other marketingand
technical employees.