Social Media Marketing Manager - New Delhi, India - Leo Digital Communications

Description

Company Overview:

Join a dynamic and forward-thinking team at Leo Digital Communications Pvt Ltd, a leading Digital media marketing company. We're committed to innovation, excellence, and delivering exceptional experiences to our customers/clients. If you're passionate about social media and driving impactful marketing strategies, we want you on our team

Job Description:

Are you a strategic thinker with a knack for engaging audiences on social media? Do you thrive in a fast-paced environment where creativity and analytics go hand in hand? If so, we're looking for a talented Social Media Marketing Manager to lead our social media initiatives and drive brand awareness, engagement, and growth.

Key Responsibilities:

Develop and Execute Social Media Strategy:

• Create and implement comprehensive social media marketing strategies to achieve business objectives and KPIs.
• Identify target audiences, channels, and content themes to optimize reach and engagement.
• Stay updated on social media trends, algorithms, and best practices to inform strategy development and execution.

Performance Tracking and Analysis:

• Track key social media metrics such as reach, engagement, conversion, and ROI using analytics tools and platforms.
• Analyze performance data to identify trends, insights, and areas for optimization.
• Prepare regular reports and presentations to communicate social media performance and recommendations to stakeholders.

Paid Social Advertising:

• Collaborate with the digital marketing team to develop and execute paid social advertising campaigns that align with overall marketing goals.
• Utilize audience targeting, ad formats, and bidding strategies to optimize campaign performance and ROI in Meta, Google, Twitter and LinkedIn Ads.
• Monitor ad spend, budgets, and performance metrics to ensure efficient allocation of resources.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in social media marketing, preferably in a corporate or agency setting.
• Deep understanding of social media platforms, algorithms, and best practices.
• Strong creative and content creation skills, with the ability to develop engaging visuals and copy.
• Excellent communication and interpersonal skills, with the ability to engage and interact with diverse audiences.
• Analytical mindset with proficiency in social media analytics tools and platforms.
• Ability to multitask, prioritize, and manage time effectively in a dynamic environment.