Junior Analyst - Mumbai, India - Publicis Groupe

Description

Responsibilities:

• Conduct research to analyse the competitive landscape, determine brand perceptions, identify new opportunities, and provide actionable insights.
• Collaborate effectively with peers and senior team members on strategic priorities and projects (research & analysis, visualisation) as well as counterparts in marketing analytics and technology.
• Translate research requests and questions into requirements for analytics, data science and research teams.
• Provide analysis and measurement counsel, actively set up dashboards, understanding of research to clients.
• Identify industry-leading practices, technologies and analytic practices to share knowledge with the team.
• Use data storytelling, visualisation and analytical, and communication skills to build insights deliverables including reports and presentations.
• Ensure timely reporting, dashboard and tool management and a knack for breaking down complex problems.

Professional Skills & Qualifications:

• Previous work experience as Data Analyst, Social Media Analyst or similar role.
• Demonstrates excellent data interpretation and lateral thinking capabilities
• Using enterprise productivity tools including Microsoft Office Suite and Google platforms and other project management software.
• Understanding the evolving communications and media ecosystem, B2B communications, and analytical techniques.
• Using news monitoring and social monitoring tools such as Talkwalker, Cision, Meltwater and Brandwatch to manage the daily monitoring process. Any similar tool certifications will be considered an advantage. (PowerBI, Tableau etc)
• Hands-on experience with social media platforms and digital marketing campaigns.
• Using business acumen, analytical, and problem-solving skills.
• Excellent communication skills with interests in behavioural economics, market research, technology development, prompt engineering