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    Senior Copywriter - Gurugram, India - BeatO

    BeatO
    Default job background
    Full time
    Description

    Role & Responsibilities:

    Content Creation & Strategy: Write and edit persuasive and engaging copy for a wide range of creative projects, including but not limited to product descriptions, growth and retention campaigns, script writing for reel videos, email marketing and website materials.


    Infuse creativity and emotion into copywriting to bring our products and brand to life in fresh and imaginative ways that resonate with our target audience.


    Proofread and edit copy to ensure accurate spelling, grammar, formatting, and legal compliance, maintaining a high standard of quality and professionalism.


    Develop and implement a comprehensive branded content strategy aligned with the objectives of our business units and the interests of our audience.

    Conduct research and analysis to identify market trends, audience insights, and opportunities for innovative content ideas/partnerships.

    Explore deeply by researching online and talking to experts to understand what our target the audience wants and feels.

    Project Management:
    Lead end-to-end campaign execution, from concept development and ideation to final delivery and performance analysis.

    Establish project timelines, milestones, and deliverables, and ensure that all projects are completed on time and within budget.


    Ideate and concept for a range of executions, with the ability to articulate strategy, set a creative vision, and pitch ideas to cross-functional stakeholders and leadership Manage multiple projects simultaneously and autonomously, adhering to deadlines and ensuring high-quality deliverables Attend project meetings and presentations to provide creative input and address any copy-related concerns or challenges Conduct post-project evaluations and analyse feedback to continuously improve our messaging Provide accurate and frequent status reporting to Creative Lead and CMO.


    Creative Direction:

    Work closely with production units, designers, and video editors to translate brand objectives and concepts into compelling content experiences.

    Provide creative direction and feedback throughout the production process to ensure alignment with brand guidelines and campaign objectives.


    Cross-functional Collaboration: Collaborate with cross-functional teams to understand project briefs and translate key points into persuasive and strategic copy concepts that align with business objectives.


    Social Media:

    Collaborate with social media teams to develop copy and content for various social networks, contributing to a cohesive and engaging online presence.


    A passion for cultural trends both on Meta, Instagram & platforms and an understanding of how to shape these insights to meet a business purpose or objective.

    Be responsible for moment marketing finds and curating smart engagement.

    Skills & Experience: 6-10 years of experience in copywriting, with a focus on the health industry.

    Expertise in developing and implementing brand strategies.

    Strong analytical skills to assess the effectiveness of copy.

    Excellent communication skills and camera presence.

    Highly organized and detail-oriented.

    A proactive and hard-working attitude.

    Camera presence for podcasts, webinars, and videos is a plus.

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