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    • Digital Marketing Executive - Jaipur - Egnoto

    Egnoto
    Egnoto Jaipur

    1 month ago

    Default job background
    Description

    **Job Description:**

    The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers.

    Responsibilities

    • SEO Expertise: Understand typical SEO requirements of ecommerce, services-based, and product-based businesses.
    • Inbound Marketing: Possess basic knowledge of inbound marketing, buyer persona, and buyer journey.
    • SEO Planning & Research: Plan and research towards SEO recommendations.
    • Social Media Management: Manage organic social media platforms, including Facebook, Instagram, Twitter, Snapchat, Pinterest, and YouTube.
    • Content Creation: Develop engaging, creative, and innovative content for regularly scheduled posts, enlightening Indian and overseas audiences and promoting brand-focused messages.
    • Internal & External Communications: Regularly create internal and external communications, including online articles, newsletters, blog posts, press releases, and other vital materials.
    • Email Marketing Expertise: Proven experience in email marketing.
    • Marketing Budget Management: Proven track record of managing significant marketing budgets and achieving measurable results.
    • Self-Driven Team Player: Highly self-driven, proactive, and able to thrive in a fast-paced startup environment.
    • Communication Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
    • Performance Marketing Strategy: Develop and execute comprehensive performance marketing strategies to drive customer acquisition, engagement, and retention.
    • Campaign Optimization: Manage and optimize marketing campaigns across various digital channels, including Meta, Google, YouTube, Affiliates, and CRM.
    • Data-Driven Insights: Utilize data-driven insights to optimize campaign performance, improve ROI, and achieve KPIs.
    • Team Leadership: Lead and mentor a team of digital marketing professionals, providing guidance, feedback, and support to drive performance.
    • Data Sciences/Analytics Experience: Data sciences/analytics/R/big data/Python experience is a plus.
    • Graphic Design Tools: Must have experience in graphic design tools, including Canva and Adobe.
    • Cross-Functional Collaboration: Collaborate cross-functionally with internal teams, including product, design, and analytics, to ensure alignment and maximize results.
    • Budget Management: Manage and optimize marketing budgets, ensuring efficient allocation of resources and achieving targets.
    • Robust Creative Strategy: Built a robust creative strategy and drive with an experimentation mindset.
    • Trend Awareness: Stay up-to-date with the latest trends, tools, and best practices in performance marketing and implement innovative strategies to stay ahead of the competition.
    • Detail-Oriented Analysis: Detail-oriented, with the ability to generate and deep-dive into analytical, actionable insights.
    • User Lifecycle Management: Own end-to-end user lifecycle management (acquire, engage, and retain).
    • Comprehensive Performance Marketing Strategies: Develop and implement comprehensive performance marketing strategies to achieve user acquisition and revenue goals.
    • Analytics Tools: Utilize analytics tools to monitor, analyze, and report on key performance metrics. Make data-driven recommendations to enhance campaign performance.
    • Efficient Budget Management: Efficiently manage marketing budgets to maximize ROI and achieve predefined KPIs.
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