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    • Digital Marketing Executive - Udupi - Trescon

    Trescon
    Trescon Udupi

    2 months ago

    Description

    The Marketing Executive is an entry-level position responsible for supporting the marketing team in executing marketing strategies for Trescon's events and services.

    This role reports to the Marketing Manager and works closely with other team members to ensure the successful promotion and execution of events.


    Key Responsibilities:
    Event Marketing Support
    Assist Marketing Manager in implementing marketing strategies for assigned events
    Manage social media channels for assigned events o Create and schedule at least 1 social media post per day per event
    Content publishing o Manage publishing of blogs/press releases approved by MM on websites and socials
    Assist in email campaign creation and execution o Help create and send at least 2 email campaigns per week per event

    Attendee communications :
    Manage all communications with attendees such as welcome mails and regular newsletters
    Regularly update event websites and registration platforms
    Promotions through Event Partners o Assist in effective and timely promotional activities through event partners (Media and associations, Affiliates and agents

    Flexibility to handle events as a Marketing Manager or support existing teams for larger events as required, when the need arises.

    Content Creation and Management
    Develop engaging content for various marketing channels
    Assist in creating marketing collateral (brochures, flyers, banners)
    Manage content on event networking apps
    Coordinate with speakers and sponsors for content collection
    Assist in producing video content such as interviews, testimonials, and promotional videos
    Database Management
    Assist in maintaining and updating marketing databases
    Support lead generation efforts
    Help in segmenting and targeting audiences for campaigns
    Tools and technologies
    Manage most marketing activities on our CRM/marketing tools such as HubSpot.
    Be hands-on with all other marketing tools and technologies we are using.
    Reporting and Analytics
    Keep marketing plan/schedule document up to date
    Track and report on marketing campaign performance
    Assist in preparing weekly and monthly marketing reports
    Consistently follow-up with sales teams regarding enquiries
    On-site Event Support
    Assist in managing on-site branding and marketing activities
    Support social media coverage during events
    Help collect attendee testimonials and feedback
    Assist with on-site registration platforms and desks
    Support the management of event apps and networking tools
    Cross-functional Collaboration
    Coordinate with other departments (sales, operations, production) as needed
    Assist in managing relationships with marketing vendors and partners Continuous Learning and Development
    Stay updated on industry trends and best practices in digital marketing
    Participate in training sessions and workshops to enhance skills

    Qualifications:

    • Master's degree in Marketing, Communications, or related field
    • 2-3 years of experience in marketing, preferably in the B2B industry.
    Experience in events industry is a plus
    Proficiency in social media platforms and basic digital marketing tools
    Strong written and verbal communication skills
    Familiarity with content management systems and email marketing platforms

    Skills and Competencies:
    Excellent organizational and time management skills
    Creativity and attention to detail
    Ability to work in a fast-paced environment and handle multiple tasks
    Basic understanding of SEO and content marketing principles
    Proficiency in Microsoft Office suite and Google Workspace

    Performance Metrics:
    Quality and quantity of content produced (social media posts, blogs, email campaigns)
    Engagement rates on social media and email campaigns
    Contribution to lead generation and event registrations
    Timely completion of assigned tasks and projects
    Feedback from Marketing Manager and team members

    This role is crucial in supporting Trescon's marketing efforts and contributes to the overall success of the company's events and services.

    The Marketing Executive is expected to be proactive, detail-oriented, and able to work effectively both independently and as part of a team
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