Digital Marketing Executive - Hyderabad, India - Cresol Infoserv

Description

Roles & Responsibilities:

• Develop and execute short-term & long-term successful SEO strategies

• Conducting keyword research, identifying content scope/strategy to guide content teams

• Review technical SEO issues and recommend fixes

• Optimize website content and landing pages based on user intent, UX, and mobile-first approach

• Direct off-page optimization projects (e.g. link-building)

• Collect data and report on traffic, rankings, and other SEO aspects

• Keep abreast of SEO and integrated marketing trends

• Competition analysis to identify gaps and trends

• Create regular SEO reports and monitor performance metrics

• Define business requirements and co-ordinate with the technology team to get SEO recommendations implemented and track the impact of each SEO initiative

• Continuously updating the website based on fresh SEO trends, Google core updates, and internet marketing industry trends.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns (Google Ads/PPC/Social Media Posts/Paid Ads on Insta/FB)

Meta (Facebook) Ads Management

• Plan, execute, and optimize campaigns on Meta, ensuring maximum reach and user acquisition.

• Allocate and manage a monthly ad spend of at least 5-10 lakhs on Facebook ads.

• Utilize advanced targeting strategies to reach the target audience and achieve campaign objectives

• Curate killer Ad concepts that can drive app installs and sales

• Create ad assets by collaborating with the video and design team

Google Ads Management:

• Oversee App Install campaigns across Google platforms, including YouTube, display ads, and search ads.

• Manage a monthly ad spend of at least 3+ lakhs on Google ads

• Stay updated on the latest trends and features within the Google advertising ecosystem.