Traya Health - Mumbai, India - iimjobs

Description

Your responsibilities will include:

• Creating and executing a strong performance marketing strategy & execution plan
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid,

organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established

critical metrics

• Working closely with the Growth to share funnel conversion improvement ideas,

feedback & present results

• Analyse the campaign performance wrt CTR, CPC, CPM, CPL, CPA and other

key metrics and derive actionable insights


Key Requirements:

• You are from Engineering background
• You have prior experience in a similar role as well as experience building effective

3. multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.

• You have solid expertise in campaign and channel analysis and reporting, including
• Google Analytics experience.
• You possess excellent analytical skills and leverage data, metrics, analytics, and

7. consumer behaviour trends to drive actionable insights & recommendations.

• You are a highly goal-oriented individual and have excellent communication skills.
• You are open-minded, curious, and a strong problem solver.

Key Skills:

• Google AdWords (PPC Marketing)
• Facebook Advertising
• Google Analytics
• Affiliate marketing