- Plan and execute video shoots to capture compelling footage of Decathlon products, sports events, and other relevant content to social media as well.
- Operate video equipment including cameras, audio recorders, and lighting setups to ensure high-quality footage.
- Direct talent and subjects during filming to achieve desired shots and storylines.
- Travel to different locations as needed for on-location shoots.
- 2. Video Editing :
- Edit raw or existing footage into polished videos that align with Decathlon's brand identity and marketing goals.
- Use video editing software (e.g., Adobe Premiere Pro, After Effects, Lightroom) to assemble footage, add effects, and create smooth transitions.
- Incorporate music, graphics, and other elements to enhance the visual appeal of the videos.
- Collaborate with the marketing team to develop creative concepts and storyboards for video projects.
- 3. Post Production :
- Ensure that final image/video products meet Decathlon's standards for quality, accuracy, and professionalism.
- Manage file organization and backup procedures to maintain an efficient workflow.
- Continuously seek opportunities to improve video production processes and techniques.
- 4. Collaboration
- Collaborate with agencies and sports teams to complete catalog shoots.
- Work closely with other members of the marketing team, including graphic designers, copywriters, and social media managers, to integrate video content into broader marketing campaigns.
- Communicate effectively with stakeholders to understand project requirements and expectations.
- Solicit feedback from colleagues and incorporate revisions as necessary to refine the finished videos.
- Increase in User growth (new existing)
- Saving better ROI
- CTR
- Quality Ranking for paid video ads
- Maintain the quality of the Visual content creation..
- Revenue generated
- Youtube - Increase in content/ engagement
- You are creative and curious, you do not hesitate to innovate in terms of communication, and do not hesitate to ask for help when needed.
- You are present on social networks and comfortable with the creation of associated content.
- You have a great sense of organization and strong interpersonal skills. You like working in a team.
- Responsible and autonomous, you know how to decide and you have a sense of results (Data-driven).
- You like to take up challenges and you know how to adapt to changes. You are mobile (regular trips).
- You have a successful professional experience in the field of content marketing.
- You are organized, with communicative skills and the ability to anticipate and resolve any failures or difficulties that may arise. You see in each difficulty an opportunity and a challenge to improve. You are comfortable with teamwork and networking.
- You are passionate about communication, with experience in creating content for your entity, and you have a fondness for new Media and digital trends.
Content Editor - Bengaluru North, India - Decathlon Sports India
Description
KEY RESPONSIBILITIES :
We work on three types of content creation - Business, Experience, and Branding.
The main responsibility of the candidate would be related to business content shoot and editing.
1. Videography :
KPI's
MINDSET:-
You have a strong taste for image, photography, video, and graphic design. You (even partially) master the case - video editing skills are a plus
Start date - At the earliest
Location - Decathlon Anubhava, North Bangalore